USA – Kroger, an American retailing company, has expanded its partnership with the American grocery delivery service, San Francisco-based Instacart by adding 500 more delivery locations to enhance its home delivery service.

Home delivery service will be available in 45 new cities across the US including Atlanta, Central (Indianapolis), Columbus, Dallas, Houston, Louisville, Michigan, Mid-Atlantic in Virginia, Nashville, with a future expansion in other areas.

“With the expansion of our Instacart partnership, it provides Kroger the opportunity to increase our delivery offerings even further and when you combine it with our successful curbside service, it will help us accelerate our e-commerce reach significantly,” said Yael Cosset, Kroger’s chief digital officer.

“Having grown our digital sales in 2017 by 90%, we continue to accelerate our digital roadmap in 2018 to make shopping with Kroger simpler and more personalized.”

The services will be offered on the supermarket’s website, available to Kroger’s customers who want their favourites delivered right at their doorstep.

Instacart had earlier announced that it was expanding its delivery service to Cincinnati including door to same day delivery of groceries and other staples from Kroger, Costco, CVS, and Petco.

Instacart expects to hire more than 100 contracted shoppers who will end up delivering orders to customers at home.

Kroger is beefing up its delivery service amidst stiff competition from the rival Amazon a series of distribution services.

Amazon on the other hand bought Whole Foods, and in due course, announced free two-hour delivery from some of its stores.