KWAL launches Savanna 0.0 non-alcoholic cider in Kenya
KWAL taps into Kenya’s growing presence in the non-alcoholic beverage market
KENYA- Kenya Wine Agencies Limited (KWAL) is set to introduce Savanna 0.0, a premium non-alcoholic cider, to the Kenyan market in an exclusive media launch today.
The company stated that Savanna 0.0 is designed for modern consumers seeking social experiences without alcohol.
“Savanna 0.0 is an inclusive alternative that maintains the taste and style of traditional ciders. The launch will highlight the brand’s unique attributes and provide attendees with an immersive experience, including insights from KWAL’s leadership and brand representatives,” the company says.
Savanna, a globally recognized cider brand, is the largest by volume, according to IWSR 2023, and is available in over 60 countries.
Since its debut in 1996, Savanna Premium Cider has gained popularity for its crisp apple taste and distinctive dry flavor.
The new Savanna 0.0 is crafted using the same process as Savanna Dry but undergoes a de-alcoholization process to less than 0.05% ABV, ensuring the same premium taste without alcohol.
The launch of Savanna 0.0 marks a significant development in Kenya’s evolving beverage market, responding to the increasing demand for premium non-alcoholic options.
A 2023 report projects that Kenya’s non-alcoholic drink market will grow at a compound annual growth rate (CAGR) of 9.3 percent between 2025 and 2031. Key drivers of this trend include shifting consumer preferences toward healthier lifestyles and the influence of global beverage trends.
KWAL’s expansion efforts extend beyond non-alcoholic beverages. The company recently introduced Namibian beer brand Windhoek into the Kenyan market after securing exclusive distribution rights.
Windhoek, first introduced in Kenya in 2010 through East African Breweries Limited (EABL), ended its partnership in 2016. In 2020, Kapari Ltd. took over distribution before KWAL’s recent acquisition of the brand.
Windhoek Beer, established in 1920, is renowned for its natural ingredients and lack of additives. The brand targets Kenya’s middle-class consumers seeking premium beer options, aligning with KWAL’s strategy of diversifying its beverage portfolio.
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