NIGERIA – The soft drinks manufacturer, The La Casera Company (TLCC) has unveiled ‘Full Option SKUs’, different sizes of its apple drink to ensure more options and affordability of the premium product, reports Beverage Industry news.
The brand La Casera Apple drink which is made of 5% real apple juice, is now available in 35cl, 50cl and 60cl PET bottles.
Marking the “International Fruit Day”, the company depicted its dedication to people on sharing the benefits of fruits, promotion of positive living conditions amongst consumers.
Nielsen Market Research Agency indicates that La Casera is the market leader with over 70% market share in the apple soft drink market in Nigeria.
Its portfolio includes ready-to-drink Smoove Chapman, Bold Bitter Lemon and Nirvana Tonic Water, Nirvana Soda Water and Nirvana Premium Table Water.
“As part of ongoing plans to engage consumers and offer them more options, this year has not been an exception in terms of thrilling activities from the brand, as TLCC promises a continuous and improved strategy to drive the brand for easy market penetration.
We have introduced the ‘Full Option’ of our SKUs offering consumers options of 60cl, 50cl and 35cl bottles, a pack for every pocket and consumption style,” said the Managing Director, The La Casera Company (TLCC), Roland Ebelt.
Sighting the company’s commitment to the Nigerian soft drink market, Ebelt said its achievement includes pioneering of PET bottled soft drinks in Nigeria with La Casera Apple drink, which was launched in November 2001 with market presence across the 36 states of Nigeria including the Federal Capital Territory (FCT).
The company said its apple drink received ISO 22000 certification for Food Safety Management System showing high quality standards of production in regard to NAFDAC, MAN and SON regulations regarding food and beverage manufacturing processes
According to the managing director, La Casera holds about 4% market share of the soft drinks industry, the same as Big Cola, while Coca-Cola and Seven-Up Bottling Company, the bottler of Pepsi-Cola hold 50% and 40% market share respectively, with the remaining 2% held by small regional players.
In 2016, the company got recommendations from National Agency for Food and Drug Administration and Control (NAFDAC) for maintaining high manufacturing standards.