NIGERIA – Nigerian soft drinks manufacturer, The La Casera Company (TLCC) has unveiled three new variants of its Bold soft drink, in addition to the existing Bitter Lemon flavor.
The Company launched the Orange, Tropical and Ginger variants of the iconic drink.
The unveiling event was attended by the management of the La Casera Company, as well as top dealers and distributors of its products.
Chinedum Okereke, Managing Director of the Company, said the addition of the new variants was the Company’s response to the quest of its esteemed consumers who have continued to enjoy Bold since it was first launched.
“The heart of our operations is innovation driven by our desire to continuously satisfy our consumers. Today, we are fulfilling our promise to our consumers, which is to always be there to satisfy their thirst and their taste whenever they think of refreshing themselves,” said the group-marketing director, Mr. Emmanuel Agu.
In his reaction, Kanu Nwankwo, the guest speaker at the launch said, “The name of the drink we are launching today resonates with happiness, because when you are BOLD, you take decisions that make you happy. When you are BOLD, you will display the creativity in you and that brings you satisfaction.”
During the event the company also awarded over 500 of its distributors and dealers with cash gifts ranging from N100,000 to N5 million.
Incorporated in Nigeria in the year 2000, The La Casera Company (TLCC) is a member of JOTNA Group of Companies.
TLCC is the pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria rivalling with the likes of Coca-Cola and Pepsi.
The company manufactures, markets, and presently distributes six products across the nation and other parts of West Africa.
Its flagship product, La Casera Apple was launched in Nov. 2001.
Other products from TLCC include, Nirvana Tonic Water and Nirvana Soda Water which launched in August 2012, Smoov Chapman which launched in September 2014, Bold Bitter Lemon Extra (formerly Nirvana Bitter Lemon) which re- launched in 2015 and Nirvana Table Water.