Lavazza reports 9.1% revenue growth in 2024, introduces new coffee system Tibali 

ITALY – Italian coffee giant Lavazza Group has reported a 9.1% increase in revenue for the full year 2024, reaching €3.35 billion (US$3.7 billion).  

The company’s EBITDA rose 18.6% to €323 million (US$345 million), while net profit climbed 20.6% to €82 million (US$90.6 million) compared to the previous year. 

Lavazza Group CEO Antonio Baravalle attributed the company’s strong performance to resilience in a challenging economic environment.  

“The coffee industry is facing increasingly complex challenges in a critical and highly volatile macroeconomic and geopolitical context, marked by the continuous rise in raw material costs. Quality is fundamental to us and remains the cornerstone of our relationship of trust with consumers – this means continuing to absorb very high costs. In this scenario, the Lavazza Group has demonstrated strength and flexibility, achieving solid results in 2024,” he said. 

The continued increase in raw material prices and global inflation has affected consumer spending, resulting in lower sales volumes across many markets.  

Over the past two years, the global coffee market has tightened by approximately 3.5%, reflecting broader industry struggles. 

“These turbulences have required, more than ever, a constant ability to adapt and manage costs at all levels, both operational and capital-related, while maintaining a healthy profitability. This has enabled us to continue safeguarding and enhancing our People and to preserve our investment capacity – essential to remain increasingly competitive in the global coffee market,” Baravalle added. 

Lavazza launches Tibali 

As part of its commitment to innovation, Lavazza introduced Tibali, a new coffee system designed to revolutionize the single-serve segment.  

Developed following Lavazza’s acquisition of Caffemotiv in 2020, Tibali utilizes 100% coffee “tabs” with a specially designed machine featuring a pioneering delivery system. 

The single-serve segment remains a key driver of growth in the coffee industry, with global volumes increasing by 4% and value rising by 3% in 2024.  

Lavazza’s move aligns with shifting consumer preferences, offering convenience and premium-quality coffee for home use. 

Meanwhile, the company is evaluating the potential impact of tariffs on Brazilian coffee beans before deciding on expanding its local production in the United States.  

Lavazza currently produces around half of its U.S. sales volume at its West Chester, Pennsylvania, plant. 

“Our goal remains to grow in the U.S. because … it has an immense market size compared to the rest of the world,” Baravalle said.  

“We had already planned to increase it (output) to 100%. We are ready to go… but now there is this other element that is to be investigated, the duties for Brazil.” 

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