LESOTHO – Lesotho has recently made headlines by opening its doors to Brazilian chicken exports, marking a significant development in the African poultry market.
This move is poised to benefit both nations, as Lesotho seeks to meet its growing demand for protein while Brazil aims to solidify its position as a key supplier in the region.
The southern African country has been experiencing a surge in chicken consumption, with each individual consuming an average of 11 kilograms annually, according to FAOSTAT reports.
Recognizing the opportunity presented by Lesotho’s expanding poultry market, Brazilian poultry producers seized the chance to introduce their products to the African nation.
Brazil, a major player in the global poultry industry, has long been recognized for its expertise in poultry production and export.
The Brazilian Association of Animal Protein (ABPA) has acknowledged the potential of the African market, particularly in countries like Lesotho where protein consumption is on the rise.
The approval of the International Health Certificate (CSI) for Brazilian chicken by the Lesotho government represents a significant milestone.
Brazil’s timing in entering the Lesotho market couldn’t be better – In 2023, Brazil witnessed a notable increase in chicken exports to African countries, with a 13.1% rise in imports totaling 816.6 thousand tons.
Luis Rua, ABPA’s markets director, emphasizes the strategic importance of the African continent for Brazilian exporters.
As Brazil deepens its ties with Lesotho through this partnership, it lays the groundwork for future collaborations aimed at addressing food security challenges across the continent.
Looking ahead, the success of Brazil’s expansion into the Lesotho market hinges on maintaining high-quality standards and competitive pricing.
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