GERMANY – Lidl Germany is set to unveil an expanded lineup of vegan products under its own-brand label, Vemondo.
The supermarket chain aims to cater to the growing demand for plant-based options among its customers nationwide.
The new Vemondo range features a variety of vegan delicacies, from meat substitutes and vegan ribs to indulgent desserts like vegan ice cream.
This initiative underscores Lidl’s commitment to offering diverse, high-quality vegan alternatives at affordable prices, aligning with their renowned value proposition.
“With Vemondo, we are pleased to offer an extensive selection of vegan choices, all available at our customary low Lidl prices,” stated the discount retailer.
The Vemondo range is certified with the V-Label and received the prestigious Vegan Food Award from PETA Germany in 2023, recognizing it as the “Best Vegan Range.”
Lidl has significantly expanded its vegan product lineup to now encompass over 450 items, reflecting a strategic response to increasing consumer interest in plant-based diets.
This move has proven successful, with Vemondo experiencing a notable sales surge of over 30% following competitive pricing adjustments to rival conventional animal products.
In a recent pilot study conducted in collaboration with Wageningen University and the World Resources Institute, Lidl Netherlands found that co-locating meat alternatives alongside traditional meat products led to a 7% increase in sales of plant-based options.
Germany, recognized as one of the pioneers in meat alternative innovation, saw a substantial increase in the production of plant-based meat substitutes by 16.6% in 2023 compared to the previous year, marking a staggering 113.8% rise since 2019.
Looking ahead, the ‘Meat Substitutes’ segment within Germany’s food market is projected to continue its robust growth, with anticipated revenues expected to reach US$1.2 billion by 2029.
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