USA – Beverage maker Lipton Teas and Infusions has introduced a newly reformulated line of green tea bags, promising a blend of smooth fruit flavors and health benefits derived from naturally occurring flavonoids.
The new range includes Signature Blend, Decaf, Lemon, Peach, and Honey Ginger, each designed to set a new benchmark for taste and well-being.
Racquel Harris Mason, President of North America Lipton Teas and Infusions, expressed enthusiasm about the innovative blends. “With reformulated blends and refreshing fruit flavors, I’m thrilled for tea drinkers to experience Lipton’s great-tasting green tea innovations that also support well-being,” Mason said.
She highlighted the company’s “2 Cups to Goodness” mantra, encouraging consumers to integrate two cups of Lipton Green Tea into their daily routines to benefit from flavonoids, natural bioactives that can support health.
To promote the new line, Lipton is launching a global and U.S.-based integrated Green Tea campaign, which will run for 36 weeks.
The campaign aims to reach a new generation of tea drinkers, emphasizing the health benefits and great taste of the reformulated teas. The products are now available in 20-count and 40-count packages at major retailers across the United States.
In addition to the green tea launch, Lipton Hard Iced Tea has expanded its flavor portfolio with the introduction of Lipton Hard Iced Tea Citrus Green Tea.
This new flavor is expected to boost retail momentum, as Citrus Green Tea is Lipton’s top-selling ready-to-drink (RTD) non-alcohol flavor, accounting for 46% of Lipton RTD sales.
The new Citrus Green Tea joins other popular flavors such as Lemon, Peach, Half & Half, and Strawberry.
This series of launches comes shortly after Lipton offloaded its tea estates in Kenya, Rwanda, and Tanzania to Sri Lanka’s Browns Investments.
The Lipton Kenya Estates comprises 11 plantations and eight factories spread across Bomet, Kericho, and Kiambu counties. This move follows the acquisition of Lipton Tea’s assets by European private equity firm CVC Capital Partners from Unilever over three years ago.
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