THAILAND— Lotus Bakeries plans to construct a new Biscoff production facility in Thailand, as it looks to further grow the brand in the Asia-Pacific region.
Belgium-based biscuit and snacks maker has reached an agreement in principle with an “internationally renowned developer” for the purchase of a piece of industrial land in Chon buri province.
According to the biscuit manufacturer, the Asia-Pacific region has become increasingly important to Lotus Biscoff in recent years. It said sales in the region have “increased significantly” with a double-digit CAGR in the past five years.
Lotus Bakeries added that seven countries in Biscoff’s top 25 are located in Asia: China, South Korea, Australia, Japan, Malaysia, Indonesia and Singapore.
In a statement, Lotus Bakeries said: “The new plant will provide the necessary additional capacity for the group, bring fresher cookies to the consumer, will be able to respond faster and better to local opportunities, and will save transport costs and further reduce the ecological footprint of the company.”
However, the company said that awareness of Lotus Biscoff and its availability to the hundreds of millions of consumers in this region are still limited and evolving. This points to immense growth potential for Lotus Biscoff in these large, growing consumer markets.
Lotus Bakeries said the criteria for selecting Thailand were its central location in the region, the existing presence of a strong food industry, the associated availability of raw materials, the country’s culture and labour regulations and cost.
Lotus Bakeries, with a presence in 70 countries worldwide, said it has ambitions to grow Biscoff to become the “third largest cookie brand” in the world.
In June, Lotus Bakeries announced it was acquiring 100% of Peter’s Yard, the UK sourdough crackers business in which it has been an investor since 2019.
Construction of the Biscoff plant will start in the next few months after the formal closing of the purchase of the land. The first line is expected to be operational in 2026. Neither the cost of the project nor the size of the planned facility have not been revealed.
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