Lucozade Ribena opens new US$17m production line, launches new product

UK – Lucozade Ribena Suntory, the subsidiary of Japan-based Suntory Beverage & Food, has opened a new production line at its Coleford factory in England after investing £13 million (US$17 million).

According to the beverage producer, the new high-speed line strengthens the site’s position as one of the most efficient factories under the Suntory brand and fills 55,000 bottles an hour, enabling Lucozade Ribena Suntory to keep up with the demand for its expanding range of low-sugar drinks.

The company noted that the new line will be using heat and pressurised air instead of water to clean its bottles meaning that every bottle produced on the new line will require 40% less energy and water than was required previously.

“The launch of this production line is significant for us and forms part of our ‘Growing for Good’ mission,” Carol Robert, Chief Operating Officer at Lucozade Ribena Suntory said.

“It’s fantastic to have been able to invest £13m in this line and to deliver a 40% reduction in the energy and water required to make each bottle. In doing so, we are making an important commitment to both the environment and our consumers.

“This investment is a vote of confidence by Suntory Beverage & Food in our UK and Gloucestershire operations, ensuring Coleford continues to be a best-in-class facility for years to come.”

At the same time, Lucozade is also bringing a naturally inspired uplift to store chillers with the launch of its new sub-brand, Lucozade Revive.

Lucozade Revive comes as a lightly sparkling, naturally flavoured fruit-based drink available in two flavours – Lemon & Lime and Orange & Passionfruit.

The drink is available in 380ml recyclable bottles and contains natural fruit flavours, vitamins B3, B5, B6 & B12 with no artificial colours.

Commenting on the launch, Zoe Trimble, Head of Marketing Lucozade  said: “Lucozade Revive reflects the switch we are seeing as shoppers are looking more and more for an ‘everyday’ lift that carries credible wellness credentials.

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“We know some shoppers don’t buy into the broader energy category for different reasons – some are put off by the taste of some brands, others are worried about health, and some simply don’t like the brand positioning of some drinks.

“Lucozade Revive is designed to combat those barriers and help bring in new or lapsed energy shoppers.”

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