USA — Los Angeles based Luxury cookie company Last Crumb has closed a US$3 million funding seed round to support marketing and sales efforts.
Dubbed “the Louis Vuitton of sweets,” the Los Angeles startup ships its gourmet offerings in limited quantities via weekly “drops” to consumers nationwide, who are required to join a waitlist for the opportunity to purchase a box.
Founded in 2020, Last Crumb offers a dozen core cookies, such as The Madonna, a peanut butter cookie, and What’s Up Doc, a carrot cookie with cream cheese frosting.
Designed by Truffl branding agency, Last Crumb cookies are packaged in a similar style of fine wines or luxury fashionwear, and are handmade in limited batches using high quality ingredients.
The brand said it has tested hundreds of recipes and scores of chocolates, flours, dried fruits, sea salts, vanillas and more to finetune the formulations.
“Thousands of hours have gone into perfecting the flavors, and we know they are the peak of what a perfect cookie should be. I don’t modify anything,” said Matthew Jung, chief executive officer
“Last year we sold our first box of cookies and brought to life our vision of creating the first luxury cookie brand,” said Jung, “We committed to quality and experience and found a deeply loyal and fast-growing customer base that believes in what we do.
We’ve found an equally engaged group of investors who believe and share our vision and have the industry knowledge to take Last Crumb to new heights.”
The seed round was led by Electric Feel Ventures, with participation from existing investors and new investors Chetrit Ventures, David Grutman, Andrew Rosen, Seema Bansal and Sunny Chadha.
Last Crumb’s strategy centered around premium experience, storytelling and exclusivity has proven effective in cultivating a loyal fan base who are actively sharing and engaging with its products across social media.
The company sold over US$1 million worth of cookies through weekly drops within just three months of operating, and the number of shoppers on its waitlist continues to increase dramatically over time.
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE.
