INDIA – LVMH Moët Hennessy Louis Vuitton has introduced its limited-edition Glenmorangie Azuma Makoto 23 Years Old whisky in India, marking the first prestige release from the Glenmorangie Highland Single Malt Scotch Whisky brand in the region.
This exclusive whisky is a collaboration between Glenmorangie’s Director of Whisky Creation, Bill Lumsden, and Japanese botanical artist Azuma Makoto.
According to the brand, the whisky embodies notes of moss, oak, and forest floor, creating a rich and mellow profile.
Bill Lumsden commented, “Our collaboration with Azuma Makoto is a celebration of nature’s wonder. This 23-year-old single malt, including our first whisky finished in Chardonnay casks from Burgundy, encapsulates nature in all its forms with notes of lemon balm, poached pears, and cocoa powder layered on oaky, earthy tones.”
To celebrate the launch, Glenmorangie has created an interactive art installation at Delhi International Airport stunning flora-fauna terrarium, explores themes of life, earth, air, and energy, reflecting the whisky’s intricate flavors and heritage.
Smriti Sekhsaria, Marketing Director at Moët Hennessy India, highlighted the collaboration’s significance: “This partnership with Azuma Makoto embodies Glenmorangie’s innovative spirit and brings the concept of shinra bansho to life. We are excited to offer whisky enthusiasts and travelers a unique and captivating experience.”
The Glenmorangie Azuma Makoto 23 Years Old is available exclusively at travel retail outlets at Delhi International Airport, priced at Rs 1,04,690 (US$1250).
During the first half of 2024, LVMH reported a 14 percent decline in profits to €7.2 billion (US$7.9 billion), with an operating margin of 25.6 percent.
Despite double-digit growth in Japan and increased spending by Chinese consumers in Europe and Japan, the group saw organic revenue growth slow to 1% in the second quarter.
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