BRAZIL—M. Dias Branco, a Brazilian multinational company leading in the pasta and biscuit segment has announced the acquisition of Jasmine Alimentos, a reference company in organic, functional, wholegrain, gluten-free, lactose-free and zero-sugar products.
Dias Branco said in a statement that the acquisition marks the company’s entry into new segments and strengthens its commercial strategy of profitable growth by adding products with high growth potential and added value to its portfolio.
This marks the company’s second acquisition for the steadily growing health food market in less than a year. According to Research and Markets, the Global Health & Wellness Food Market size is estimated at US$113.80 billion in 2022.
It is projected to grow at a Compound Annual Growth Rate (CAGR) of 9.24% to reach USD 177.25 billion by 2027, therefore, the promising partnership will further boost the growth of both companies.
For more than thirty years in the healthy food market, both in Brazil and abroad, Jasmine produces a range of health foods encompassing organic, vegetarian, gluten-free and zero-sugar ranges. Its portfolio consists of whole-wheat cookies, granolas, gluten-free breads and other grains.
“Jasmine is a company that was born with the DNA of offering products aimed at well-being and a balanced lifestyle. This is a global trend and a strategic acquisition”, emphasizes M. Dias Branco CEO, Ivens Dias Branco Júnior.
The company was acquired from its founders in 2014 by the French multinational Nutrition et Santé and, in this period, it grew more than 30% in market share.
“The merger with Nutrition et Santé was very successful. In these eight years, we have expanded our portfolio, made considerable investments in research and product development, conquered greater market share and increased our profit margin,” highlights Jasmine Alimentos CEO, Rodolfo Tornesi Lourenço.
The director of Investor Relations and New Business at M. Dias Branco, Fabio Cefaly, estimates that Jasmine’s revenue should exceed US$12.5 million in 2022. “The products have average prices and attractive margins and will make a positive contribution to M. Dias’ portfolio. Dias Branco”, he concludes.
The financial details of the agreement have not been disclosed but the purchase will be facilitated through Latinex International Import and Export, a Brazilian snacks, seasonings and sauces maker M. Dias Branco acquired last year.
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