Maple Leaf Foods launches Greenleaf as plant-based food subsidiary

USA – Maple Leaf Foods Inc., a major Canadian consumer packaged meats company, has launched Greenleaf Foods as a plant-based food company dedicated to cultivating and advancing leadership in the fast-growing plant-based food sector.

Supporting its category-leading brands, Field Roast Grain Meat Co. and Lightlife Foods, Greenleaf plans to build a robust portfolio of brands and products to offer consumers more plant-based food choices.

According to the company, it will operate as a wholly-owned, independent subsidiary of Maple Leaf Foods, and as such, will be guided by a deep commitment to social purpose, sustainability and the progress of the plant-based foods sector.

With U.S. plant-based food sales up over 40% over the last year (IRI), Greenleaf believes that plant-based foods are vital for the health of people and our planet and is deeply committed to growing the category.

Currently, Greenleaf’s portfolio includes two of the leading plant-based protein brands in the United States; Lightlife Foods, a pioneer in the plant-based foods movement with nearly 40 years of experience.

Lightlife has a wide portfolio of plant-based protein products and is proud to make the country’s #1 brand of tempeh and the #1 plant-based hot dog.

Earlier this year, Lightlife announced an expansion into Canada, bringing some of its bestselling products to that market.

The other brand is the Field Roast Grain Meat Co., which crafts artisanal plant-based meats and cheeses, made with whole food ingredients and traditional food-making practices.

Founded in 1997, its ever-expanding product portfolio includes sausages, roasts, loaves, deli slices, a burger, and plant-based cheese slices.

Field Roast products can be found in thousands of retail stores and over 500 restaurant menus nationwide.

Greenleaf is headquartered in Chicago, IL, with a dedicated management team led by industry veteran Dan Curtin.

“We have established leading brands that are known for delicious, high-quality products and we are excited to build on and invest in that expertise to drive innovation and accelerate our growth,” said Dan Curtin, President of Greenleaf.

“Leadership in the fast-growing plant-based protein market is fundamental to pursuing Maple Leaf Foods’ broader vision to be the most sustainable protein company on earth.”

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