MOROCCO – Marjane, a leading player in the Moroccan retail segment, has inaugurated its newest hypermarket in Laâyoune, Western Sahara, marking a significant expansion in its national presence.

The hypermarket, spanning an area of 12,500 m², with 5,500 m² dedicated to sales, officially commenced operations on Saturday, March 2, 2024.

This project, involving a total investment of MAD 210 million (US$21 million), is part of Marjane’s ongoing national expansion program.

The new hypermarket in Laâyoune brings the total number of Marjane stores to 171, including 42 hypermarkets, scattered across nearly 40 towns in Morocco.

According to Mohamed Chlyeh, Deputy Managing Director of Marjane, the Laâyoune hypermarket, places a strong emphasis on freshness and quality, offering a diverse range of fresh products, including fruits, vegetables, butchery, fish, cheese, pastries, and freshly baked bread on-site.

Mohamed Chlyeh, highlighted the commitment to meeting the evolving demands of consumers and providing a wide selection of over 25,000 references in various departments, including food, wellness, sports, and household appliances.

The construction of the hypermarket was completed in a remarkable seven months, involving the efforts of nearly 220 individuals.

Notably, 80% of the 210 employees hired for the hypermarket are recruited locally, contributing to the socio-economic development of the Laâyoune region.

Mohammed revealed that Marjane’s commitment to quality extends beyond its product offerings to the training of its employees.

“The teams involved in the Laâyoune hypermarket have already undergone nearly 34,000 hours of training in preparation for the store’s opening,” he said.

“In line with the growing demand for organic products, Marjane’s Laâyoune hypermarket features a selection of organic items, catering to consumers’ preferences for healthier and sustainable choices.”

This expansion reinforces Marjane’s position as the major player in Morocco’s retail sector, holding approximately 45% of the shares in the hypermarket segment in 2022, according to USDA data.

The company’s strategic growth initiatives align with its goal to consolidate market share and continue providing quality products and services to its diverse customer base.

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