Market expansion services DKSH to help Nabati food expand market in Malaysia

ASIA – Nabati Food Malaysia Sdn Bhd has partnered with Switzerland’s market expansion services provider DKSH to help with market expansion for its food snacks in the modern trade channel in Malaysia.

Through the DKSH Business Unit Consumer Goods platform, a subsidiary of global company DKSH will provide distribution, logistics, sales order processing and account receivables management services for Nabati products such as Richeese Cheese Wafer, Richoco Chocolate Wafer and Nabati Mine Bar in selected hypermarkets, supermarkets and convenience stores.

DKSH has been in Malaysia for 95 years and has established an extensive capillary distribution network throughout the country.

“We have the expertise and experience to tap into the growing consumer food market to drive growth for Nabati Food in the snacks category,” said Chua Chong Hoon, VP, FMCG, DKSH Malaysia.

Speaking on the agreement, Maret Yudianto, director of Nabati Food Malaysia Sdn Bhd said: “DKSH has a proven track record for growing FMCG brands in the country.

This lets us focus on our core competencies of producing healthy and delicious confectionary products for Malaysian consumers.”

Nabati Food Malaysia has operations in China, Vietnam, Philippines and India but is looking to expand its global footprint in the next decade.

According to FoodNavigator Asia, the Business Unit has assisted several companies and brands to grow their business in new and existing markets across Asia Pacific, and currently has 700 business locations in 22 countries.

Global expansion aid

Recently, DKSH partnered South Korean confectionery giant Lotte to aid its expansion efforts in Singapore.

Asia which has become a prime target for market expansion, has revenues reaching US$80.3 billion in the confectionery segment expected to grow annually by 5.7% to 2021.

In Cambodia, DKSH Business Unit Consumer Goods signed a dairy products agreement with Nutridor to introduce the latter’s Abevia Gold sweetened beverage and evaporated creamers in the country.

DKSH Holdings (Malaysia) Bhd revenue in the second quarter ended 30 June grew 3.5% to US$351.11mn driven by logistics, marketing and distribution segments.