Mars appoints new Vice President of Marketing
USA—Mars Incorporated, makers of iconic brands including BEN’S ORIGINAL, has announced that Consumer Packaged Goods (CPG) industry veteran David Jacobs has joined the company as Vice President of Marketing for Mars Food & Nutrition North America.
David will report to Dave Dusangh, Regional President of Mars Food & Nutrition North America.
In his new role, he will oversee strategies to drive penetration and accelerate growth across the rice and ready meal categories in the United States and Canada.
He will also manage strategic initiatives to drive value creation across the business and supervise growth plans for several Mars brands, including Ben’s Original and Seeds of Change.
David Jacobs said, “I have always admired Mars for its exceptional brands, strong values and principles, and commitment to innovation.
“Mars Food & Nutrition brands nourish communities worldwide, and I am inspired by the opportunity to contribute to creating better food today for a better world tomorrow. I look forward to helping shape the future of this dynamic and purpose-driven business.”
Before joining Mars, Jacobs worked for SC Johnson for more than 17 years, most recently as executive director and head of marketing for the North American region.
He also worked in marketing and sales for Unilever and as a strategy consultant for Monitor Deloitte in Canada.
Dusangh concluded, “We’re excited to welcome David to Mars Food & Nutrition. His impressive background in building world-leading CPG brands and leading high-performing teams aligns perfectly with our mission to deliver delicious, convenient, and nutritious meals to meet the evolving needs of today’s consumers.
“His expertise makes him an exceptional addition to our leadership team, and I look forward to him contributing innovative approaches to drive meaningful growth for our brands and business.”
Alastair Child join as Chief Sustainability Officer
Meanwhile, formerly Vice President Global Sustainability, Mars Snacking, Alastair will take on the responsibility of overall sustainability strategy for Mars.
Alastair will lead a team of 30 sustainability leaders and experts with remits in climate, coral restoration, community, packaging, data and analytics.
He will lead Mars’ efforts to realise the ambitions laid out in its Sustainable in a Generation Plan and achieve the milestones set out on its Net Zero Roadmap.
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