UK- Ben’s Original, a snacking line owned by confectionary giant Mars Foods, has expanded its ready meal offering in the United Kingdom with two new product lines.
According to Mars Foods, the new products are intended to respond to changing customer needs and sentiments and help more people access healthy snacks.
The first product line, Ben’s Original Lunch Bowl is a mix of vegetable and grains that can be consumed hot or cold and containing no artificial preservatives, colors or flavors. This new line contains 8 different grains and high-fiber vegetables and a natural protein source.
This line has launched in the Spicy Thai Coconut, Mexican Style Chipotle, and Raisin, Mediterranean, and Spicy Mexican varieties.
The second product line, ben’s Original Favorites is a rice-based dish with similar flavors from the most popular meals in the UK. The product line is ready to eat and only requires microwave heating. It also does not contain any artificial flavors, colors or preservatives and packed with a wide range of vegetables.
This line has launched in the Chicken Risotto, Paella, Chilli Con Carne, and Tomato Risotto varieties.
The new product launch is a reflection of the emerging trend in the snacking industry, as more consumers are weary of the health implications of snacks ingredients.
According to a February market analysis by Innova Market Insights, more than half (50%) of all snack consumers in the UK are actively trying to eat healthy, which translates to a predisposition towards reduced sugars, salts, and artificial ingredients in their snacks.
UK wholesaler Epicurium also revealed most consumers are staying clear of chocolate bars and are gravitating towards healthier snacks options.
Shahid Shah, Mars Food’s Global President, said, “We know Gen Z and Millennial shoppers are prioritising three things when it comes to mealtimes: convenience, nutrition, and tasty, globally inspired flavours. That’s why our mission is to enable healthier and more flavourful eating to become part of consumers’ daily lives.“
The move is also considered a continuation of the company’s growth strategy. The portfolio expansion comes barely a week after the company announced the launch of a new Street Food product line under the Ben’s Original brand in the US and Canada.
Liked this article? Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE
