FRANCE – Mars Petcare has joined the Loop initiative, a new initiative launched by TerraCycle in collaboration with Carrefour to reduce single-use packaging.

Loop™ Initiative is said to be the first e-commerce platform that aims to reduce plastic waste by offering shoppers with durable, functional and reusable packaging.

The launch has been backed by over twenty organisations with a pilot in Paris and New York before a larger roll-out in 2020.

The platform will allow customers shop for over one hundred everyday products on, and have them delivered in durable, functional packaging.

When the products are finished, consumers place the empty packaging into their Loop containers, opting for auto-fill or reimbursement for the initial deposit.

The Loop team is responsible for cleaning and sterilizing the containers so that they can be reused and re-filled for future orders.

Carrefour, which is Europe’s largest retailer, aims to reach a 100% rate for recyclable, reusable or compostable packaging for its own brands by 2025.

It will be offering around 200 products – including around 30 of its own private label and organic products such as honey, oil or spices – during the initial trial in the Paris area.

Mars Petcare will launch its brand Perfect Fit on the Loop platform beginning September, a brand it says has been designed in a new, sleek container, reducing any unnecessary wastage.

As part of the initiative to reduce plastic waste, Mars has pledged to reach 100% recyclable, reusable or compostable packaging by 2025.

The company commitment to sustainability is reinforced by its Sustainable in a Generation Plan, an ambitious program supported by a US$1 billion investment that focuses on a Healthy Planet, Thriving People and Nourishing Wellbeing.

“Innovative ideas are at the heart of our Perfect Fit™ brand DNA,” said Olivier Péchereau, Directeur General of Mars Petcare France.

“By joining Loop, we are helping to reduce waste, encourage durable packaging and improve the daily lives of our four-legged friends.

“This initiative is part of Mars Petcare’s sustainability plan which supports a circular economy to reduce packaging and waste.”