Mars Wrigley unveils new Snickers peanut brownie flavor
The launch was accompanied by a humorous TV commercial tagline, “You’re not you when you’re hungry.”
INDIA – Mars Wrigley, a global leader in the confectionery industry and a subsidiary of Mars, Incorporated, has introduced the new Snickers Peanut Brownie, expanding its portfolio.
According to the company, the new product merges the flavours of a brownie with the signature Snickers mix of caramel, peanuts, and chocolate.
To introduce the product, Mars Wrigley India has launched a humorous TV commercial that captures the chaos caused by hunger.
Himanshu Gupta, Strategic Demand Manager at Mars Wrigley India, stated, “Snickers has always been the OG hunger satisfier, and with the Peanut Brownie, we’re taking it to the next level.
“This launch is about delighting our loyal consumers while inviting more chocolate lovers to join the Snickers family. Bringing a taste from our global pantry to India reinforces our commitment to delivering the tastiest hunger fix.”
Mars launch of Skittles Pop’d in the USA
Recently, Mars unveiled the latest addition to its Skittles range: Skittles Pop’d, which introduces a crispy, crunchy texture to the popular candy brand.
The new freeze-dried confectionery will debut in two varieties: Original and Sour. The Original version features the classic Skittles flavors of strawberry, lemon, lime, orange, and grape.
At the same time, the Sour variety includes new flavors such as Sour Lemonade, Sour Blue Raspberry, Sour Strawberry, Sour Watermelon, and Sour Cherry.
Ro Cheng, marketing vice president at Mars Wrigley North America, commented, “At Mars, we’re constantly looking for innovative ways to deliver new experiences to our fans. Skittles Pop’d trades Skittles’ traditionally chewy texture for a crispy, crunchy experience that we know our fans are going to enjoy.”
Skittles Pop’d will be available at select retailers across the U.S. in the coming months, with a nationwide rollout planned for early 2025.
This marks the latest in a series of innovations for the Skittles brand, following the September 2024 launch of Skittles Littles, which offers the candy in a more minor, more poppable form.
Additionally, the company entered into a definitive agreement to acquire Kellanova for US$83.50 per share in cash, totaling US$35.9 billion, inclusive of assumed net leverage.
The deal is a bet on consumers continuing to indulge in branded snacks, coming as packaged food companies face stagnant growth after years of price hikes to cover skyrocketing inflation.
Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
