US – Massimo Zanetti Beverage USA is set to invest US$29.1 million in an expansion project of its roasting and production facilities in Virginia.

The project will involve the consolidation of roasting and production operations in addition to investment in new facilities.

The subsidiary of the Italian global coffee company Massimo Zanetti Beverage Group (MZB) expects the new expansion to create about 79 jobs.

MZB-USA roasts and packages coffee for its national conventional coffee brands such as Hills Bros., Chock full o’Nuts, Segafredo Zanetti, MJB, and Chase & Sanborn.

The company also owns and operates the largest coffee-growing estate in the United States, the 3,100-acre Kauai Coffee Company plantation in the State of Hawaii.

MZB-USA President John Boyle said: “This business decision fits with our long-term strategic goals to continue to invest in Hampton Roads.”

“Our proximity to major transit lines and the Port of Virginia, one of the largest coffee ports in the country, further enhances our position and allows for continued growth, while adding to the area’s economic vitality.”

Meanwhile, MZB-USA has continued to bolster its position in the US as one of the nation’s largest coffee roasters with the launch of a new state-of-the-art distribution center located in the Equus Capital Partners Virginia Port.

The company said the vast warehouse complex, the equivalent of over four football fields under one roof, will handle MZB-USA’s bulk product distribution as well as e-commerce fulfillment.

Currently, MZB-USA imports green coffee through The Port of Virginia and transports it to its main manufacturing plant off Progress Road.

Doug Nesmith, MZB-USA Senior Vice President of Supply Chain, commented that the new facility positions the company for greater efficiencies and continued growth.

He added that it also helps MZB-USA add to the economic vitality of the area and bring an incredible family of employees to Suffolk.

Coffee is one of the most popular beverages in the world today that is estimated to have 3 billion cups of it being consumed each day.

The coffee market segment is poised for healthy growth that is driven by the growing bistro culture in the present youthful age globally and the ever-increasing discretionary cash flow is considered another primary parameter.

Furthermore, the improving expectations for everyday comforts and moving work culture explicitly incorporating industry are also likely to catalyze the market’s growth over the coming years.

According to Market Research Future (MRFR), the market is projected to thrive at a CAGR of over 4.88% totaling about US$157.76 billion during the forecasted period from 2021 to 2030.

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