INDIA—, McDonald’s has partnered with Belgian multinational snack company Lotus Biscoff to introducing new desserts into the Indian market.
These two new desserts, Lotus Biscoff McFlurry and Lotus Biscoff Frappe, are set to hit Mcdonald’s India outlets across West and South India.
According to the company’s statement, these desserts, which were recently unveiled on McDonald’s India Instagram page, combines soft-serve vanilla ice cream with delectable Biscoff cookies and creamy cookie butter.
Expressing enthusiasm about the partnership, Arvind R.P., Chief Marketing Officer of McDonald’s India (W&S), highlights the brand’s dedication to constant innovation and bringing global flavors to Indian consumers.
“We believe this exciting collaboration exemplifies our commitment to constant menu innovations, bringing to India a range of global flavors. We are hopeful that our customers will be delighted by these three mouth-watering indulgences.” he said.
Kathleen Buyst, Global Brand Director of Biscoff, expressed excitement about the launch of the Biscoff McFlurry in India.
He claimed that through the partnership, Biscoff aims to introduce Indian consumers to a new taste sensation that combines the unique caramelized flavor and crunchy texture of its beloved cookies with McDonald’s creamy McFlurry.
McDonald’s India, on the other hand, claims that as the partnership between these two iconic brands unfolds, customers can look forward to more exciting culinary collaborations that redefine the dessert experience in India.
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