Mellano & Company marks 100 years of floral excellence
USA – Mellano & Company, a family-owned business rooted in the flower industry since 1925, is celebrating its 100th anniversary.
This milestone reflects a century of dedication to cultivating flowers and fostering a legacy built on family values, hard work, and sustainable land stewardship.
Founded by Giovanni Mellano, the company began with a small flower-growing operation. Over the decades, it expanded into a trusted industry name, providing beautiful blooms to customers nationwide.
“From humble beginnings to a trusted industry brand, it is today that Mellano & Company’s core values of family, hard work, and stewardship of the land have been the guiding thread, evident in every stunning bouquet, blossom, and bunch grown in the magnificent Mellano & Co. fields,” shared the company in a statement.
Misty Wellborn, Vice President of Sales & Marketing, highlighted the importance of the team’s dedication. “The success of Mellano & Company is rooted in family values and the dedication of our incredible team. From our commitment to sustainability to our commitment to stewarding the land, it’s the people that have always made a difference. As we celebrate over a century of floral excellence, we look forward to continuing to nurture both the land and future generations.”
The company’s commitment to sustainability remains central to its operations. By focusing on responsible farming and preserving the environment, Mellano & Company ensures that future generations can continue the tradition of excellence that has defined the business.
To honor this significant achievement, Mellano & Company has launched a year-long celebration titled ‘Blooming into a New Era.’
The event will pay tribute to the generations of families and employees who contributed to the company’s success while setting the stage for future growth.
As part of this celebration, flower enthusiasts are invited to visit Mellano’s wholesale locations and explore the company’s storied history and vision for the future.
The Rose Parade 2025
This year, Mellano & Company’s contributions to the iconic Rose Parade stood out. On January 1, 2025, the parade featured 39 floats, with Mellano supplying flowers and foliage for 21 of them.
Despite facing challenges, including a shortage of 50,000 roses, the team overcame the difficulties and delivered the necessary flowers.
The parade’s success underscored the beauty and diversity of flowers from around the world, with Mellano playing a crucial role behind the scenes.
“Millions of strangers, hundreds of clients, and dozens of employees depend upon him. The ghosts of his family depend on him: For three generations, Mellano & Co. has played a vital behind-the-scenes role in the Rose Parade,” the company noted.
Mellano & Company marks 100 years of floral excellence
USA – Mellano & Company, a family-owned business rooted in the flower industry since 1925, is celebrating its 100th anniversary.
This milestone reflects a century of dedication to cultivating flowers and fostering a legacy built on family values, hard work, and sustainable land stewardship.
Founded by Giovanni Mellano, the company began with a small flower-growing operation. Over the decades, it expanded into a trusted industry name, providing beautiful blooms to customers nationwide.
“From humble beginnings to a trusted industry brand, it is today that Mellano & Company’s core values of family, hard work, and stewardship of the land have been the guiding thread, evident in every stunning bouquet, blossom, and bunch grown in the magnificent Mellano & Co. fields,” shared the company in a statement.
Misty Wellborn, Vice President of Sales & Marketing, highlighted the importance of the team’s dedication. “The success of Mellano & Company is rooted in family values and the dedication of our incredible team. From our commitment to sustainability to our commitment to stewarding the land, it’s the people that have always made a difference. As we celebrate over a century of floral excellence, we look forward to continuing to nurture both the land and future generations.”
The company’s commitment to sustainability remains central to its operations. By focusing on responsible farming and preserving the environment, Mellano & Company ensures that future generations can continue the tradition of excellence that has defined the business.
To honor this significant achievement, Mellano & Company has launched a year-long celebration titled ‘Blooming into a New Era.’
The event will pay tribute to the generations of families and employees who contributed to the company’s success while setting the stage for future growth.
As part of this celebration, flower enthusiasts are invited to visit Mellano’s wholesale locations and explore the company’s storied history and vision for the future.
The Rose Parade 2025
This year, Mellano & Company’s contributions to the iconic Rose Parade stood out. On January 1, 2025, the parade featured 39 floats, with Mellano supplying flowers and foliage for 21 of them.
Despite facing challenges, including a shortage of 50,000 roses, the team overcame the difficulties and delivered the necessary flowers.
The parade’s success underscored the beauty and diversity of flowers from around the world, with Mellano playing a crucial role behind the scenes.
“Millions of strangers, hundreds of clients, and dozens of employees depend upon him. The ghosts of his family depend on him: For three generations, Mellano & Co. has played a vital behind-the-scenes role in the Rose Parade,” the company noted.