Midsona appoints Henrik Hjalmarsson as new Chief Executive Officer
Henrik Hjalmarsson will focus on leading the company to its full growth potential.
SWEDEN – Midsona, a company that processes organic, plant-based ingredients, has named Henrik Hjalmarsson its new CEO and president.
Henrik, who joins the company from OptiGroup, where he has been CEO and president since January 2024, will take on his new role no later than 1st October 2025.
In a statement, the new CEO said his main objective would be to ensure the company led globally in the healthy food sector.
He said, “I will work with the board and management to achieve our ambition of Midsona becoming one of Europe’s leading companies in healthy and sustainable food.
“With strong brands, well positioned to capitalise on an increasing health trend, I see great opportunities to develop Midsona with a clear focus on profitable growth to realise our potential.”
Patrik Andersson, the chairman of Midsona’s board, expressed confidence in Henrik Hjalmarsson, highlighting his extensive background in the food industry and his valuable experience as a CEO in industrial and service companies.
Andersson noted that Hjalmarsson possessed the skills, leadership abilities, and drive needed to advance Midsona’s strategy and meet its financial goals.
Henrik Hjalmarsson replaces Peter Åsberg, who announced his plans to leave the group in January 2025.
Åsberg, said, Since I started as CEO in 2007, Midsona has developed from a local niche player focusing on dietary supplements to a leading European group in healthy and sustainable food.
“After a couple of challenging years, the group has made clear progress in 2024, and I feel that it is the right time for me to pass on the baton.”
Commenting on Åsberg’s planned departure, Midsona’s board chairman Patrik Andersson said: “The last few years have undoubtedly been challenging. Under Peter’s leadership, Midsona has regained its position as a profitable company focusing on continuing to grow.”
The appointment comes after the company released its financial year report, which showed that the new financial targets were significantly lower than previously guided.
Midsona, which specialises in organic and sustainable food products, is now targeting organic growth of 3%- 5% on average per year, against a previous target of more than 15%, and an EBITDA margin of 8% by year-end 2027, against previous guidance of above 12%.
Former CEO Peter Åsberg said: “Midsona has taken several necessary steps on its journey of change over the past year. We are taking the next step, which sets the direction forward.
“We are presenting new financial targets and simultaneously launching a new strategy to strengthen our position and offerings based on our strong brands.”
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