Minimie Chinchin hits the Ghanaian market

GHANA – The producers of Indomie Noodles, De United Foods Industries, have introduced onto the Ghanaian market a ready-to eat snack called Minimie Chinchin.

Minimie Chinchin, locally known as ‘atsɔmɔ’ is a sweet crunchy donut-like baked wheat dough that comes handy as snack for all ages.

It also provides quality and nutritious ready-to-eat snacks for the lunch boxes of children and people on the move.

Ghana and many African countries boast of very savoury snacks which are losing out to their foreign counterparts because of the unhygienic handling and the conditions under, which they are sold.

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“We love our local snacks but they are usually sold under conditions that do not attract many people who care about their health, so we have gone back to our roots by producing them under the best conditions, Brands Manager, Shine Akiem Torsoo said in a statement.

Minimie Chinchin is well packaged and prepared under standard manufacturing conditions, which allows consumers to enjoy a delicacy in hygienic and convenient packs.

Mr Torsoo said the introduction of Minimie Chinchin is just one of the many such local delicacies that would be on the markets across the West African sub-region and beyond.

To encourage people to patronise the Chinchin, De United Foods Industries have held a number of well-patronised product sampling events at designated outlets in Accra, to introduce the new product to the public.

Shoppers at Accra Mall and commuters at various traffic prone areas such as toll booths and intersections relished the opportunity of enjoying a well packaged local delicacy.

Mr Torsoo said as the society becomes health conscious, preference for well packaged and hygienically prepared snacks and meals have gone up with adverse impact on local delicacies.

“Companies such as De United Foods Industries are therefore being innovative by producing these local delicacies under standard conditions and are well packaged,” he said.

He explained that the packaging of the product also allows consumers to know the nutritional value of what they are eating.

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He said De United Foods Industries are determined to promote such delicacies to ensure that they do not become extinct but also be able to export them, Mr Torsoo added.

He expressed the hope that the product would generate job opportunities along its value chain as well as create wealth through distribution and retailing.

April 21, 2015; GNA


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