UK – Minor Figures, a coffee company that makes oat-milk and coffee products, has secured a minority investment from French multinational food group, Danone and plant-based food business Green Monday Group.
Founded in 2015, Minor Figures has offices in the US and Australia and produces barista oat milk for retail and coffee shops under its own brand name, with Oat Milk refill stations in select stores.
The London, UK-based business also makes ready-to-drink coffees and teas which are distributed in 16 countries.
Neither Danone Manifesto Ventures (DMV), the investment arm of the France-based Alpro brand owner nor Hong Kong-based Green Monday disclosed the size of the interest in London-headquartered Minor Figures.
Co-founder and CEO of Minor Figures, Stuart Forsyth said, the coffee company is excited to be in partnership with Danone Manifesto Ventures and Green Monday Group and is confident the partners will help it optimize and grow its multi-geographical, multi-channel business.
“With Green Monday Group, we have a like-minded partner who is focused on constructing a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering,” Forsyth added.
We look forward to building on our distribution relationship across Asia as Minor Figures works to meet the increasing needs of plant-based consumers globally.”
Minor Figures joins a family of investments made by DMV and follows a majority stake investment made last year in Harmless Harvest, a US business offering coconut-based drinks and yogurt.
Other recipients of investment from DMV include Forager Project, another US firm producing dairy-free milk and yogurt, and Farmer’s Fridge, a nutritious meals provider in Chicago which operates ‘smart’ fridge vending machines.
The investment of DMV also extends to an alternative meat and dairy company Nature’s Fynd and an India-based dairy-free business Epigamia.
Clemence Delcourt, DMV’s chief investment officer believes Minor Figure is a unique brand that strongly resonates with consumers in the fast-growing plant-based space.
She added that Minor Figures is fully aligned with DMV’s goal to partner with mission-driven food and beverage companies that are creating a healthy and sustainable future.
In the same way, Co-founder and CEO of Green Monday Group David Yeung said Green Monday is inspired by the passion and vision of the Minor Figures team as well as the positioning and brand identity that really resonate with many new-generation consumers.
He was confident that the strategic partnership will certainly catalyze further impact and change both in Asia and globally, acknowledging that Green Monday aims to provide solutions to increase the supply of sustainable choices by ways of food retail and distribution.
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