EUROPE -Molson Coors Beverage Company has announced the appointment of Sergey Yeskov as President and CEO of its European operations, effective January 1, 2022. 

Yeskov, the company’s current managing director of Central and Eastern Europe (CEE), will succeed Simon Cox, who is retiring from the role at the end of the year. 

A native of Ukraine, Yeskov has held senior leadership positions for Molson Coors throughout the world including role as president and CEO of Molson Coors International where oversaw operations in India, Africa, Latin America, Japan and many more markets throughout the world.  

He has previously led Molson Coors’ businesses in Croatia and Bosnia and has also served as chief sales and commercial officer in Molson Coors Canada. 

Sergey’s well-rounded experience across geographies and business functions, along with his people-first approach, will be an asset to our Europe team and for our entire global business,” said Molson Coors president and CEO, Gavin Hattersley.  

“Under Sergey’s leadership, Molson Coors will continue to build strength for our people and for our business throughout the Europe business unit.” 

Cox, a master brewer by training, retires after more than three decades in the beer industry- more than half of which were spent at Molson Coors.  

For the 16 years he served the company, Cox led both supply chain and on-trade sales teams, as well as the strategy function in the UK before going on to successfully run the UK business.  

He was subsequently selected to run Molson Coors Europe where he has built an impressive record of success, including the acquisitions of Cobra, Sharp’s Brewery and Aspall Cyder. 

“Simon has brought our European business to where it is today, and all of us owe him a debt of gratitude for what he has helped us deliver and who he has helped us become,” said Hattersley.  

Molson Coors’ Europe business has performed strongly through September 30, 2021, essentially reaching 2019 revenue levels in the third quarter.  

Yeskov is expected to lead the company in its plans to keep this momentum up by stepping up its European marketing investments. 

Topo Chico Hard Seltzer expands to Canada 

Earlier, Molson Coors announced that it had entered an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer® in Canada. 

The agreement is another significant step in the beverage company’s plan to aggressively grow its above premium portfolio and become a leader in the fast-growing hard seltzer segment.  

The product is scheduled to launch in the summer of 2022 and is taking place after the wildly successful launch of Topo Chico Hard Seltzer in the United States. 

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