Molson Coors begins upgrade of its Golden brewing plant to invest in new products

Image courtesy: FoodBev

USA – Molson Coors Beverage Company has started upgrade works of its multi-hundred-million-dollar brewery in Golden, Colorado, in an effort to improve performance, flexibility and productivity.

The multiyear project is said to completely overhaul the beer-making infrastructure at the brewery, ranked as one of the largest in the world.

With the multi-hundred-million-dollar investment, Molson Coors plans to add more-efficient fermenting, ageing and filtration facilities, as well as upgrade the so-called government cellars where it stores beer prior to packaging.

“Demolition activities will be starting relatively quickly,” said Peter J. Coors, son of Molson Coors vice chairman and longtime face of Coors Brewing Pete Coors.

“We have big plans for Molson Coors. Plans that will drive growth for our business by maintaining the strength of our iconic core brands, aggressively growing our above premium portfolio, expanding beyond beer and investing in our core capabilities.”

Gavin Hattersley – CEO, Molson Coors

According to Molson Coors, the new facility is designed for enhanced flexibility to enable the production of new products with speed.

Molson Coors says its investment in the Golden brewery reaffirms its restructuring and revitalisation plans aimed to modernise the company and allow it to invest in new products and capabilities.

Since its initial restricting announcement, the company has formed a CBD drinks joint venture in Colorado and has invested millions into upgrades at its Fort Worth brewery in order to boost production of its growing hard seltzer portfolio. 

The project – which is dubbed G150 in reference to the upcoming 150 year anniversary of the Coors Brewing Company – is expected to extend into 2024, but the brewery’s current production will continue throughout construction.

G150 will also include a series of environmental improvements, including reducing energy and water usage by 15% each and waste by 35%. As a result, Peter Coors, director of the G150 project, said water usage at the plant is projected to drop by some 100 million gallons per year.

Molson Coors CEO, Gavin Hattersley, said G150 “will help ensure the Coors brewery and our global business has a bright future for the next 150 years”.

“We have big plans for Molson Coors. Plans that will drive growth for our business by maintaining the strength of our iconic core brands, aggressively growing our above premium portfolio, expanding beyond beer and investing in our core capabilities,” he added.

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