Molson Coors introduces Vizzy Hard Seltzer watermelon variety pack as Jack Daniels ends partnership with Bacardi in Austria

US – Chicago-based multinational beverage company Molson Coors Beverage Company is expanding its popular  Vizzy Hard Seltzer portfolio with the introduction of a watermelon variety pack. 

The new offering made with real watermelon juice and vitamin C features four watermelon flavour combinations: blueberry watermelon, kiwi watermelon, passionfruit watermelon, and mango watermelon.  Each 5% ABV variant contains 100 calories and 1g of sugar.

The launch follows the introduction of another new Vizzy Hard Seltzer variety pack earlier this year, featuring papaya passionfruit, blackberry lemon, watermelon strawberry, and raspberry tangerine flavours. 

Barcadi to stop distributing Jack Daniels in Austria

Meanwhile, Brown-Forman, one of the largest American-owned spirits and wine companies, has ended its distribution partnership with Bermuda-based spirits company Barcadi in Austria. 

In a statement, the company announced that its Jack Daniel family of brands will as from next year be distributed by Liquid Spirits in Austria.  

Brown-Forman’s distribution arrangement with Bacardi will expire at the end of this year, concluding a partnership that has lasted for more than 15 years. 

“We believe partnering with Liquid Spirits in Austria will help further the growth of the Jack Daniel’s Tennessee Whiskey family of brands,” said Agnieszka Przybylek, general manager, Brown-Forman, Italy, and Alps. 

Jack Daniel’s continues to lead the way for American whiskey in Austria and, in partnership with Liquid Spirits, we look forward to continuing to grow the business and bringing Jack Daniel’s to more consumers.” 

Tennesse gets a new distillery

Meanwhile, back home in Tennesse, former Jack Daniel’s master distiller is set to open a new distillery by the name of Company Distilling. 

According to Focus Daily News, the new company was founded in partnership with Jeff Arnett, Kris Tatum, former president of the Tennessee Distillers Guild, Corey Clayton, an accomplished construction management professional, Heath Clark, founder of H. Clark Distillery, and Clayton Homes, CEO Kevin Clayton. 

“It’s this collaboration between friends seeking to produce a spirit worth gathering over that sparked the Company Distilling name,” said Company Distilling President, Kris Tatum.  

“Not only will the whiskey be best when enjoyed among good company, but the distillery’s property provides ample opportunities for gathering and outdoor fun.” 

Set to open in 2022, the US$20 million investment is expected to bring 60 initial new jobs to the area in addition to providing a market for the region’s agricultural industry. 

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