UK – American multinational snack and food company International, has decided to discontinue the production of a low-sugar version of its popular chocolate brand Cadbury Dairy Milk due to a dip in demand.

Mondelēz launched 30 % less sugar than its flagship bars in 2019 as part of efforts to cut sugar in the products it sold in the UK and Ireland.

At the time, the US confectionary giant was optimistic that the new bar represented “the most significant innovation in the brand’s history” and supported its “ongoing commitment to play its role in tackling obesity, including childhood obesity, in the UK”.

Mondelēz also believed low-calorie chocolate would develop a similar level of popularity to Diet Coke, declaring that they would retain lighter versions of chocolate on the market.

However, the company has noted a decrease in demand for the product despite efforts made in advertisements.

“We not only invested heavily in developing a bar that consumers told us tasted great but also in promoting it through a nationwide marketing campaign,” a Mondelez spokesperson said.

“Despite these efforts, demand for this product has dropped and we have sadly decided to delist it.”

Following this disappointing news, the company has expressed interest in investing more to develop new products that align with consumer needs.

“We understand that some consumers will be disappointed by this news, but they can rest assured that we will continue to invest and innovate and bring more well-being choices to our consumers.”

As an alternative to the soon to be delisted chocolate, the business introduced its new Cadbury Dairy Milk Fruiter and Nuttier line.

 Mondelēz  says the new product is higher in fiber and protein and lower in sugar and saturated fat than Cadbury Dairy Milk Fruit & Nut Chocolate and Cadbury Delights.

Meanwhile, Cadbury in Australia has eliminated four flavors from its Roses chocolate box: removing hazelnut creme crisp, peppermint creme crunch, white raspberry, and dark mocha nougat.

However, they’re bringing back three of the old favorites—orange, strawberry, and peppermint creme—along with a brand-new soft-centered chocolate—the passionfruit pleasure.