Mondelez International introduces its first ever glow ups candies
USA – SOUR PATCH KIDS, a Mondelez International, Inc. brand that produces candy, has launched its first-ever gummy candy that glows under blacklight.
As stated by the company, the watermelon and strawberry candy is coated with edible confetti (a tumeric product) that glows, bringing a twist experiential to Sour Patch Kids’ signature: a sour-then-sweet sensation.
While turmeric powers the glow, the extract is completely flavorless, allowing the new, mouth-watering strawberry-watermelon flavor to shine.
Grace Howard, Senior Brand Manager, Mondelēz International, said, “The SOUR PATCH KIDS brand is known for its mischievous personality and willingness to experiment with new flavors and formats.
“With Glow Ups, we wanted to create a candy beyond just taste—something that delivers a multi-sensory experience and surprises fans in a way only SOUR PATCH KIDS can. Bringing this idea to life was a journey of creativity, innovation and delicious experimentation. We can’t wait for fans to experience the glow for themselves.”
To prove the glow effect, the SOUR PATCH KIDS brand is introducing an exclusive Snapchat filter. Snapchat users can scan the candy to see it glow as if under a blacklight—no extra equipment needed.
Consumers can also use the augmented reality experience in selfie mode and scan the packaging to watch their SOUR PATCH KIDS Glow Ups appear on screen, dancing and glowing under a blacklight.
Ring Pop expands its candy range with new chocolate product
Ring Pop, the subsidiary company of Bazooka Candy, has unveiled its first Milk Chocolate Ring Pop, venturing into the chocolate world.
According to the company, the new launch will meet the demand of chocolate consumers and expand its footprint.
Allison McCants, Senior Director of Seasonal Innovation at Bazooka Brands, said, “For years, Ring Pop has made every seasonal celebration exciting and over the top.
“With the new Milk Chocolate Ring Pop, we’re taking that to the next level. Combining the excitement of the iconic Ring Pop brand and our fans’ love for chocolate, we can’t wait to see how this sweet innovation becomes part of their celebrations!”
According to Bazooka Candy Brands, the pops are accurate to the size of the original hard candy Ring Pop, a solid chocolate 3-D gem with rainbow sprinkles speckled throughout.
Launched for a limited time to coincide with spring, Ring Pop seeks to add a new twist to Easter and spring consumers’ confectionery baskets.
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