Mondelēz International to reduce the size of Cadbury share bags by 15%

Image courtesy: Foodbev Media

UK – Mondelēz International has announced the reduction of its packaging across its large Cadbury share bags by 15% as part of its ‘pack light and pack right’ strategy to cut back on excess packaging across its UK market.

cadbury-large-bagGiant Buttons, Caramel Nibbles and Bitsa Wispa large sharing bags in the UK will contain the same amount of product as before, but in a new optimised pack format that uses less packaging.

The company highlighted that the smaller bags also means fewer trucks are required to transport the same amount of product.

The new packs are the first in a series of moves planned by Mondelēz International in the UK to remove or reduce unnecessary packaging without compromising product quality.

“One way in which we are delivering against that ambition is to either reduce or remove our packaging where we can without compromising food safety,”

Louise Stigant – UK Managing Director, Mondelēz International

“We’re committed to reducing the impact our products have on the environment and tackling packaging waste. One way in which we are delivering against that ambition is to either reduce or remove our packaging where we can without compromising food safety,” Louise Stigant, UK Managing Director of Mondelēz International, said.

“I’m proud to say that cutting the plastic used in our iconic large share bags by 15%, whilst maintaining the amount of product, is just one step in our journey towards our strategic goal to use less packaging across our UK business, and demonstrates our innovative approach to reducing our environmental impact.”


The optimised bags are a result of the company’s internal innovation competition, ‘Snackathon’.

A team from its Bournville site were said to have realised that the barrier to removing the packaging was the pyramid shape that forms in the bag, as a result of the way in which the treats fall into them on the production line.

The team found a solution to this manufacturing challenge by introducing a way to shake the bag on the line, then cutting the wrap to a shorter height.

This initiative is the latest move Mondelēz International has made towards its plan to create zero net waste packaging through its three-pronged ‘pack right and pack light’ strategy of; packing optimisation; addressing the collection and recycling of packaging and investing in post-consumer recycled material; and making it easier for consumers to recycle.

It has already eliminated over 64,000 tonnes of packaging globally since 2013, made 100% of its paper-based packaging sustainably sourced and is on track to reach its ambitious target to make all of its packaging designed to be recyclable by 2025.

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