Mondelez invests US$78.7 M in its Toblerone factory to boost production
This investment underscores Mondelēz’s ambition to become the top player in the chocolate industry by 2030.
SWITZERLAND – Mondelēz International, a global confectionery company, has announced plans to invest 65 million Swiss Francs (US$78.72 million) in its Toblerone manufacturing facility, to boost production.
The snacking giant said the investment underscores Toblerone’s ambitions in the premium space and efforts to build on its global awareness, uniqueness and leading position in world travel retail.
Iain Livingston, President of Toblerone & World Travel Retail, said, “Toblerone is one of the most famous chocolate brands in the world and has tremendous potential.
“Our center of excellence in Switzerland, where we proudly bring our brand and chocolate expertise worldwide, is key to the brand’s growth ambition to win in the premium segment.”
The investment will see a state-of-the-art production line go into operation in the third quarter as the company aims to meet a growing demand for premium chocolate.
The investment will also improve its chocolate and nougat-making facility, upgrading the site’s infrastructure and logistics.
Bern facility director Tim Spickenbaum said the site already produces four million Toblerone products on average daily.
“We are delighted about the planned modernisations and investments, which will not only enhance manufacturing capacity but also solidify Bern’s position as the home and heart of the triangular brand icon,” he added.
Mondelēz invests US$1.2B in supply chain in USA
Last year, the company announced the complete overhaul of its supply chain operations and enterprise resource planning (ERP) strategy as part of a US$1.2 billion five-year effort to improve output and performance through incorporating advanced technologies.
The confectionery company revealed it will implement the ERP transformation strategy by collaborating with SAP and Accenture, tech companies whose partnerships and industry-specific solutions in generative AI, cloud computing, and advanced analytics have helped improve efficiencies.
The collaboration and infusion of generative AI into operations should accelerate accurate and reliable interoperability within all organisations, albeit anchored by this digital core.
It will implement the ERP transformation strategy by collaborating with SAP and Accenture, tech companies whose partnerships and industry-specific solutions in generative AI, cloud computing, and advanced analytics have helped improve efficiencies.
Luca Zaramella, the company’s CFO, expressed optimism over the strategic change, saying, “We believe, given also the resources we have internally, and importantly, the ones we have secured through SAP and Accenture, that we will have a good opportunity to execute as well.”
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