SOUTH AFRICA – Digital marketing specialist, Saatchi & Saatchi Synergize, has been appointed the digital partner agency for Mondelēz South Africa for Candy, specifically charged with working on the Halls brand.

The agency was selected out of an initial 13 agencies, shortlisted to seven and then chosen to be one of a final three.

According to Jason Smit, Synergize MD, the contract’s scope of work will include digital strategy plus social media strategy and execution, campaign conceptualisation, digital adaptations, community management and content calendars, as well as web design and user optimisation.

The overall objective is to drive awareness and adoption of Halls.

“Robust digital plans are integral for all brands wanting to grow in today’s world,” says Robin Abrahams, category brand manager: candy at Mondelēz.

“To partner with an agency that has proven success in, not only developing best-in-class strategies but more importantly effective executional capabilities, makes me even more confident in the future of Halls.”

Mark Lives