Mondelez SA introduces Cadbury P.S. DUO sparking sharing moments

SOUTH AFRICA – Cadbury, part of Mondelez SA, the largest confectionery business in South Africa has expanded its Cadbury P.S. family with launch of Cadbury P.S. DUO.

As the name suggests, P.S. Duo is a delicious new taste sensation that’s “Made To Share” as two individual bars are combined in one pack.

The new offering brings layers of crispy wafer coated in scrumptious milk chocolate and smothered in creamy Caramilk, thus enticing fans of both Cadbury P.S. milk chocolate and Cadbury P.S. caramilk

Also, the chocolate bars are artistically wrapped in packages with fun messages that consumers can use to express how they feel.

ADVERT
MSC Cotton

According to Cadbury, in a busy, digital world, Cadbury P.S. DUO is the ideal opportunity to spark moments of real connection – taking the time to connect in real life with family, besties, sis or bros.

“We wanted to surprise Cadbury P.S. enthusiasts with their favourite chocolate bar but in a new format that not only combines all the deliciousness of Cadbury P.S. but also encourages them to enjoy the moment of sharing.

“With two bars in one pack, Cadbury P.S. DUO is a decadently tasty addition to the Cadbury P.S. family and perfect for sharing. So, the next time you want to (over) share on socials we recommend rather sharing a Cadbury P.S. DUO in real life,” says Lara Sidersky, Mondelez SA Category Lead for Chocolate.

Company name: Cadbury – Mondelez SA

Country: South Africa

Product type: Chocolate

ADVERT

Innovation: New product

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE

Other Posts Worth Reading

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.