SOUTH AFRICA – Cadbury, part of Mondelez SA, the largest confectionery business in South Africa has expanded its Cadbury P.S. family with launch of Cadbury P.S. DUO.
As the name suggests, P.S. Duo is a delicious new taste sensation that’s “Made To Share” as two individual bars are combined in one pack.
The new offering brings layers of crispy wafer coated in scrumptious milk chocolate and smothered in creamy Caramilk, thus enticing fans of both Cadbury P.S. milk chocolate and Cadbury P.S. caramilk
Also, the chocolate bars are artistically wrapped in packages with fun messages that consumers can use to express how they feel.
According to Cadbury, in a busy, digital world, Cadbury P.S. DUO is the ideal opportunity to spark moments of real connection – taking the time to connect in real life with family, besties, sis or bros.
“We wanted to surprise Cadbury P.S. enthusiasts with their favourite chocolate bar but in a new format that not only combines all the deliciousness of Cadbury P.S. but also encourages them to enjoy the moment of sharing.
“With two bars in one pack, Cadbury P.S. DUO is a decadently tasty addition to the Cadbury P.S. family and perfect for sharing. So, the next time you want to (over) share on socials we recommend rather sharing a Cadbury P.S. DUO in real life,” says Lara Sidersky, Mondelez SA Category Lead for Chocolate.
Company name: Cadbury – Mondelez SA
Country: South Africa
Product type: Chocolate
Innovation: New product
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