Mondelez, Walkers rejig offerings to become non-HFSS

UK— Mondelēz International has launched eight non-HFSS (high in fat, salt or sugar­) products across its biscuits, confectionery, and drinking chocolate lines in the UK.

Since the UK government announced it will be implementing restrictions on foods high in fat, sugar and salt (HFSS), businesses operating in the country have been forced to reformulate their product to conform accordingly, in preparation for when the law is brought to action.

In this right, Mondelēz is launching eight non-HFSS products to offer consumers more choice when it comes to snacking mindfully and managing their overall diet.

Mondelēz said it has developed non-HFSS products for its iconic candy brands in the form of Maynards Bassetts Wine Gums Juicies, Maynards Bassetts Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes. Each of these features 30% less sugar and contain fruit juice, natural colours and flavours which do not compromise on taste.

With this revamp Mondelēz aims to offer consumers more options when it comes to snacking mindfully and managing their overall diet

Mondelēz also said that in 2023 it will reformulate its Cadbury Drinking Chocolate and Cadbury Instant Hot Chocolate packs to make them non-HFSS, complementing the existing non-HFSS products it already offers in the category, including Bournville Cocoa, Cadbury Highlights Milk Choc, Highlights Bournville, Green & Blacks Cocoa and Green & Blacks Hot Chocolate.

The launch also includes new line extension of belVita Soft Bakes Apricot Filled and a new sub-range belVita Fruit Crunch Range with Apple & Pear 30% less sugar and 70% less saturated fat and Raisin & Currant 70% less saturated fat.

Walkers joins non-HFSS band wagon

PepsiCo- owned British snack food manufacturer, Walkers has revamped products from its three ranges – Walkers Baked, Doritos Dippers and PopWorks – to become non-high in fat, salt or sugar (HFSS), meeting the demand for healthier snacks.

The reformulations are part of the Walkers strategy that by 2025, half of its snacks sales will come from products that do not classify as HFSS or from products sold in portions of 100 calories or less. 

The company said the changes are part of a US$ 35.2m R&D investment to reduce saturated fat and salt content without impacting flavour and taste

The Walkers Baked range has been transformed and now offers customers 100% non-HFSS, healthier savoury snack options. Cheese & Onion, Sea Salted, Salt & Vinegar, Prawn Cocktail and new Cheese & Jalapeno flavours are available in grab bags and multipack formats – and the packaging has a new look and feel to showcase the health claims the range now offers.

Doritos Dippers has also updated its range to include three non-HFSS flavours: Hint of Salt, Hint of Smoked Paprika, and Hint of Sour Cream, and are available in 270g packs.

PopWorks contain 40%-60% less fat than regular potato crisps, and are under 100 calories per 17g serving. They are available in Sweet & Salty, Sweet Chipotle Chilli, and Sour Cream & Onion flavours and all three flavours are non-HFSS. These SKUs come in sharing formats – and Sweet & Salty and Sweet Chipotle Chilli also come in single pack formats, making them suitable for any snacking occasion. The Sweet and Salty flavour is also vegan.

The company said the changes are part of a £35m (US$ 35.2 million) investment, over the next three years, which will see its global R&D centre in Leicester innovating to reduce saturated fat and salt content without impacting flavour and taste.

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