Monster Beverage appoints Hilton Schlosberg as CEO  

USA – Monster Beverage Corp has announced Hilton H. Schlosberg as its new Chief Executive Officer, effective June 13, 2025.  

Schlosberg will succeed Rodney C. Sacks, who will step down from the role on June 12, 2025. 

According to an SEC filing, Sacks, 75, will continue serving as Chairman of the Board, subject to re-election at the company’s annual meetings in 2025 and 2026.  

He will remain involved in Monster’s strategic initiatives, focusing on marketing, innovation, and litigation, until his retirement as an employee on December 31, 2026. 

Schlosberg has been with Monster Beverage for over 30 years, holding several key leadership positions, including serving as the company’s CFO for 23 years.  

Most recently, he worked alongside Sacks as co-CEO, a role he assumed in 2021. 

The leadership transition comes as Monster Beverage reports strong financial performance.  

In its recent released fourth quarter results, Monster Beverage Corporation recorded a 4.7% year-over-year increase in net sales, reaching US$1.81 billion.  

This exceeded analysts’ estimates of a 3.73% rise to US$1.80 billion, as compiled by LSEG, driven by strong demand for its energy drinks and beverages. 

However, despite revenue gains, Monster reported an adjusted profit of 38 cents per share, missing market projections of 40 cents per share. The shortfall was primarily attributed to US$130.7 million in impairment charges related to its alcohol brands segment. 

The Monster Energy drinks segment, the company’s primary revenue driver, saw a 4.5% increase in net sales, reaching US$1.67 billion in Q4 2024. For the full year, Monster Beverage reported a 4.9% rise in net sales to US$7.49 billion, up from US$7.14 billion in 2023. 

The company’s adjusted gross profit margin improved to 54.2%, compared to 53.3% in the previous year, supported by global pricing actions. 

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.