Morocco hosts global poultry industry leaders at annual IPC meeting
Industry leaders gather to address challenges and opportunities in the poultry sector.
MOROCCO – Casablanca is currently hosting the 2025 Annual International Poultry Council (IPC) Meeting, which runs from April 7 to 10.
The event, organized with Morocco’s Interprofessional Federation of the Poultry Sector (FISA), serves as a platform for global poultry industry professionals to discuss key issues impacting the sector.
The four-day conference includes general IPC sessions, technical workshops, and presentations from international experts, all aimed at enhancing cooperation and sharing knowledge on poultry production, trade, and regulation.
Participants will also have the chance to visit local poultry production sites, providing a hands-on look at Morocco’s recent advancements and innovations in poultry farming.
Key figures at the meeting include government representatives, CEOs from leading poultry companies, and industry experts, alongside FISA officials who regulate Morocco’s poultry sector.
The Moroccan poultry industry has seen notable developments in recent months, including a push by the National Association of Poultry Meat Producers (APV) to diversify its poultry suppliers.
APV President Mustapha Mountassir revealed in an interview with Médias 24 that Morocco is exploring partnerships with poultry suppliers from the United States and the United Kingdom.
This move is part of efforts to reduce Morocco’s reliance on Spain and France, which are the main sources for broiler breeding chickens in the country.
The proposal, which has been submitted to the government, comes amid rising poultry prices driven by increased production costs and unfavorable weather, which has worsened chick mortality rates.
Mountassir explained that the cost of chicks in Morocco has skyrocketed from US$0.44 (for each chick) to US$1.30 (per chick), a situation that has never been seen before in the country.
The sharp rise in prices is creating challenges for Moroccan families, as chicken remains a key part of the national diet.
At the same time, the increased demand for poultry, driven by higher red meat prices, has intensified the strain on the country’s poultry market.
In 2023, Morocco’s poultry imports amounted to approximately US$24 million, according to data from Trade Map.
The government’s strategy to increase the purchase of breeding chickens may stabilize domestic supply but could lead to higher import costs.
The APV has also hinted at discussions with U.S.-based poultry genetics firm Aviagen as part of the ongoing efforts to address the current challenges in the sector.
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