ASIA – The edible products company Mother Dairy has posted US$1.20 billion turnover, US$83.39 million realised in cow milk sales as it aims to grow 65% this fiscal year.
Strong performance was driven by healthy sales revenue from cow milk which it introduced in mid-2016 and growth in this category is attributed to growing consumer demand, ET Retail reports.
Mother Dairy sells 35 lakh litres of liquid milk per day, of which about 20% is cow milk.
According to company sources, the company achieved US$83.39 million sales turnover from cow milk last fiscal and the same is expected to touch US$139.03 million this fiscal, other dairy products, fruits and vegetables and edible oils divisions contributing the rest.
The company is said to be a major supplier of milk in the national capital region with sales of about 30 lakh litres per day through 800 milk booths while in other cities like Mumbai, Hyderabad, Kolkata and UP, it sells another 5 lakh litres per day.
its portfolio includes fresh, frozen fruits and vegetables under ‘Safal’ brand and ‘Dhara’ brand of edible oils.
New cow milk dahi
The company which also sells fruits and vegetables recently launched cow milk curd offering convenience, taste and health benefits to customers in Delhi-NCR and key markets in North India.
The cow milk dahi will be available in the cup format in the SKUs of 100 grams & 400 grams, priced at US$0.17 and US$0.63 respectively.
Alongside the launch, the company introduced an engagement campaign for consumers aimed at creating awareness and drive consumption.
“With the introduction of Cow Milk dahi, Mother Dairy will have one of the strongest curd portfolio, which already has Ultimate Dahi, Classic Dahi, Slim Dahi and Advanced (Probiotic) Dahi to cater to varied consumer usage,” the company said.
