INDIA – Mother Dairy, a wholly owned subsidiary of the National Dairy Development Board (NDDB), has announced plans to establish over 700 exclusive consumer touchpoints in the national capital by 2022-23 fiscal year.
According to the Indian dairy brand, the new touchpoints will mainly be in the form of kiosks and franchise shops and are part of its strategy to expand presence and boost sales.
Mother Dairy currently has 1,800 consumer touchpoints which offer the entire range of Mother Dairy products including products from Safal and Dhara under one roof.
“The company is working towards increasing this count to over 2,500 by FY22-23, further strengthening its presence across the length and breadth of the capital region and at the same time, bringing quality products a step closer to the city dwellers,” it said.
The company which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer, ghee, etc under the ‘Mother Dairy’ brand recently opened 15 kiosks in the NCT of Delhi in a single day.
During one of the kiosk openings Manish Bandlish, Managing Director, Mother Dairy said, “Our consumer touchpoints have become an integral part of the capital region over the years. Mother Dairy’s outlets are present in prominent areas of RWAs, societies, military areas, hospitals, colleges, etc which help meet the daily needs of our consumers.”
Cocoberry bolsters presence in India’s yogurt market
Meanwhile, frozen yogurt chain Cocoberry is planning to open 25 new stores across prime locations in the country by the end of 2021.
Launched in 2009, Cocoberry specialises in frozen fresh yogurts and also offers beverages, and sandwiches among other snack foods.
Of the proposed 25 retail outlets, Cocoberry revealed that ten are already in the advanced stages of preparations and will be opened in a number of locations in Kolkata, Faridabad, J&K, Dimapur and Nagaland.
“Before the pandemic, we were 30 outlets strong and had 10 more outlets in line for opening, but we had to press pause on everything,” Said CEO Laksh Yadav.
“We are picking up from where we left off before the pandemic came along, spreading happiness one frozen yogurt cup at a time, and to make that happen we have partnered with some very important people across the country.”
The frozen yogurt brand, which claims to be the lowest operating cost frozen yogurt operator worldwide, presently has 22 high street outlets and aims to open 200 outlets in the next few years.
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