Mr Yum digitizes meal menus in South Africa as McCain launches fully customized cookbooks

SOUTH AFRICA – Mr Yum, an Australian based start-up with operations in South Africa has launched a QR code mobile table-ordering system that allows diners to view the menu then order and pay directly through their phone.

Mr Yum is not a delivery service, but rather it allows restaurants to cut out the middleman and run their own deliveries while allowing for simple online ordering and payment by customers. It entered the South African market in June.

The company has pioneered the restaurant ordering technology across Australia and New Zealand for over two years.

“Consumers are using technology in more parts of their daily life and their expectation is that restaurants will offer a seamless technology-enabled experience.”

Mr Yum SA – COO Gary Harrod

Combining the concept of visual marketing with on-demand, restaurants using the platform have found a rise in average meal spends of 20% to 45%.

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Since March 2020, the global business has grown by 20 times, with over a million users making use of the platform each month.

“Unlike other industries, restaurants have remained largely unchanged by technology, even as customers have changed their purchasing behaviours.

“Consumers are using technology in more parts of their daily life and their expectation is that restaurants will offer a seamless technology-enabled experience. Mr Yum has stepped up to transform dining out in the same way that Shopify transformed retail shopping,” said Mr Yum SA COO Gary Harrod.

Offering any combination of dine-in table ordering, pickup and delivery, the concept was brought to South Africa by a team of local entrepreneurs who launched the technology locally to help restaurants become more profitable.

Early adopters of the table-ordering technology include Cape Town-based Harringtons Cocktail Lounge, Surfa Rosa, Latitude Cafe and Peddlars.

Other than offering an interactive and personalized dining experience, the platform removes the headache of splitting a bill or flagging down the waiter to order and pay.

It also makes it easy to place multiple orders and batches orders by table for the kitchen and bar, linking directly to the point-of-sale.

Ray Endean from Latitude Café says, “We find our team are spending way less time on admin tasks like taking orders, punching them into the point-of-sale, manually processing payments or splitting bills. Instead, we have more time to do what we love most being hospitable and having more meaningful interactions with customers.”

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To use the platform, restaurants have no sign-up costs, fixed costs or lock-in contracts. Mr Yum takes a small transaction fee of 4.9%, with volume and group discounts available, which includes the payment gateway fee, free point-of-sale integrations, staff training and unlimited customer support.

Personalized cookbook made with McCain

Meanwhile, McCain, one of SA’s most trusted brands for quality, frozen vegetables, has joined forces with Food24 to offer South Africans the chance to create a fully customizable cookbook.

The company is inviting individuals to upload their own family recipes, notes and images, choose from a selection of other recipes via its webiste, and have it all printed as a 48-page personalized cookbook and delivered to their door.

McCain has partnered with Chefs Kamini Pather, Nono Mtshali, Zanele van Zyl and Sam Linsell to create delicious recipes, made with McCain, to feature in the cookbook.

“This cookbook is a continuation of our mission to help families grow and thrive. You can now not only receive mouth-watering, easy-to-follow and accessible recipes that the whole family will love, but also pass on your own recipes to the next generation,” Danielle de Villiers from McCain says.

The McCain Family Cookbook has launched just in time to help you create the perfect gift this festive season.

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