UK – British dairy processor, Muller Milk is inviting people to create their own Muller yoghurt using its various recipe combinations as a creative way of growing its dairy brand in the market.
The company has established its first ever pop up shop, Muller Corner Shop at Westfield Stratford City, London where visitors will be exposed to 28,000 possible recipe combinations.
At the shop which will be open until July 27, visitors can use a yogurt base of either Müller Corner, Müller Corner Plain or Müllerlight Greek Style Natural to create their favorite product.
Also available will be a choice of various fruit compotes with up to 21 inclusions including pumpkin seeds, milk chocolate coated digestive balls and almonds, chocolate coated flakes and brownie pieces.
“Opening our first ever pop up shop is a hugely exciting milestone for our brand.
“We want to inspire people to live happy and healthy lifestyles, and our Müller Corner Shop gives us the platform to take this to the next level,” said Michael Inpong, Chief Marketing Officer at Müller.
“Everyone knows about the goodness of dairy, and we’re looking forward to showing off its flexibility by offering salad bowls with Müller yogurt dressing for the very first time.
“With up to 28,000 possible yogurt combinations, we can’t wait to see what people come up with.
“We’re encouraging people to share their creations using ‘mullerlicious’ which we’ll be monitoring closely as we look for our next potential limited edition.”
People visiting the shop will also have an opportunity to purchase and engrave a bespoke Müller spoon, which has been designed with a corner and flat edge, to make consumption of a Müller Corner easier.
The Müller Corner Shop also incorporates a Müller Corner shaped ball pit, photobooth, and merchandise stand.
In a bid to showcase flexibility in yoghurt, the shop will offer a chance to create own salads which are available with a Müller yogurt dressing.
Also available is Core Müller branded yogurts, and fruit juices, water and hot drinks.
This is part of the continued efforts by Muller to ensure a leading position in UK’s yoghurt segment.
In line with this, the company targets 25% sugar reduction across its branded yogurt portfolio including Müller Corner and Müllerlight by June 2020.