UK – Müller Yogurt & Desserts has launched a fat-free Skyr yogurt, Müllerlight Skyr, containing 14g of protein per pot, the highest protein-per-serving offering from the dairy company to date, and 0% added sugar.
Müllerlight Skyr will be available in two 150g variants: strawberry & acai and salted caramel flavour. According to Müller, the yogurts contain 90kcal or less per pot.
The company recently entered the skyr category for the first time with a new range of Müller Corner yogurts.
Müller Corner Icelandic Style Skyr is available in three variants: raspberry and hazelnut granola, nuts and chocolate coated balls granola, and banana and almond granola.
“It is an iconic product within a competitive category, and with our first-class product innovation, capabilities and marketing campaigns.”
Michael Inpong – strategy and marketing director, Müller
“We have had really positive feedback on our recent Müller Corner Icelandic Style Skyr launch, so we are confident in our taste-led approach,” said Michael Inpong, strategy and marketing director at Müller yogurt and desserts.
“Müllerlight has had its challenges, but during a difficult period for the nation people looked for trusted and well-known brands and ate more meals and snacks at home. We continued to heavily support our branded portfolio during this time and saw positive volume growth across our Müllerlight range.
“It is an iconic product within a competitive category, and with our first-class product innovation, capabilities and marketing campaigns, I’m confident that with this launch we can not only shake up, but grow the diet and low-fat yogurt market.”
Müller had announced that it targets 25% sugar reduction across its branded yogurt portfolio including Müller Corner and Müllerlight by June 2020.
This is in line with Public Health England’s voluntary guidelines which seek a 20% lowering of total sugar by August 2020.
According to Muller, this would equate with the removal of 3300 tonnes of sugar since 2015 and builds on the 13.5% reduction already achieved across Müller’s yogurt portfolio to August 2017.
Sugar reduction is part of the company’s £100 million (US$129 million) investment programme that aims to develop new products to keep up with changing consumer tastes.
To achieve category growth, Muller is looking to strengthen its core brands, develop a leading private label proposition and innovate to target the 46% of the yogurt category where the brand has limited or no presence.
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