USA – My/Mo Mochi Ice Cream has unveiled a new range of triple-layered Mochi ice cream, which consist of the traditional mochi dough exterior which covers the ice cream, with an additional central layer which adds an extra flavour, to be released in the US in early 2019.

According to FoodBev, the new range will initially consist of four flavours: Chocolate sundae, chocolate peanut butter, vanilla blueberry and dulce de leche, and each flavour contains around 110 calories per serving.

My/Mo Mochi said that the new product has been developed to consolidate its position of as one of the fastest growing companies in the frozen novelty market.

“My/Mo continues to grow at an extraordinary pace and the consumer adaption is truly unparalleled,” said My/Mo Mochi CEO Craig Berger.

“For us, innovation means surprising consumers with the new and unexpected. My/Mo Mochi Ice Cream fans are eager for the next snacking sensation and we are here to deliver!”

Russell Barnett, My/Mo Mochi CMO added: “The frozen novelty category had been ripe for innovation and My/Mo brought excitement back to the category with the creation of a handheld, portion-controlled snack platform that consumers didn’t even know they needed.

With this launch, we wanted to take it a step further to really ‘wow’ snack fanatics with new flavours and textures.”

The company recently celebrated its first anniversary with an expansion into Walmart in March this year.

With the company’s key retail expansion, My/Mo Mochi Ice Cream increased distribution to over 9,000 retail locations across the United States and further solidified itself as the category leader.

“We have had a hugely positive first year, with an overwhelming response from consumers,” shared Craig Berger, CEO of My/Mo Mochi Ice Cream.

“Since launching, our popularity has skyrocketed and consumers nationwide are demanding our product be in their local grocers.

We are thrilled to continue to answer consumer demands by making our product even more accessible through this expansion into Walmart.”