KENYA – Kenya’s largest supermarket chain, Naivas has inked a partnership deal with Africa’s e-commerce giant, Jumia to offer customers a seamless shopping experience by availing a wide range of products on the platform.
The partnership will first feature Naivas Food Market at Prestige Plaza along Ngong road, before rolling out to its other outlets nationwide, enabling customers to shop for their essentials virtually and have them delivered to their preferred location.
Shoppers along Ngong Road, Community Area, Hurlingham, Mbagathi, Kileleshwa, and Lavington areas, are the targeted clientele of the new service.
According to Willy Kimani, Chief Commercial Officer, this new development is an important step towards realizing Naivas’ mission and especially with the changing environment in the retail sector as shoppers now want to make fewer trips to the stores.
”Our aim is to serve Kenyans at every possible opportunity by providing a mobile experience that makes it as easy as possible for them to acquire products as quickly as possible at their own convenience,” he said.
There has been an increase in acceptance of e-commerce in Kenya over the last year, with the OdipoDev Consumer Report for 2020 indicating that 78% of consumers who have used a home delivery service are ready to use it in the near future.
The phenomenon has not been witnessed in Kenya alone as in an exclusive Nielsen study of 10 Middle East and Africa markets, consumers indicated they are doing more shopping online than prior to the pandemic outbreak, rising by 44% in Saudi Arabia, 41% in United Arab Emirates (UAE), 34% in Nigeria, 33% in Kenya, 31% in Qatar and Bahrain, 28% in Oman, 29% in South Africa and 27% in Egypt and Kuwait.
“This partnership allows our consumers to save time and money since most of their daily household needs are available at the click of a button. This allows them to focus on other things that really matter to them.
“The partnership will enable shoppers a contact-free shopping experience as we ensure that everything the consumer wants is delivered to their doorstep,” said Kenneth Oyolla, Chief Commercial Officer, Jumia Kenya.
Naivas enjoys a strong market share in the region, with over 70 branches in Kenya. The retail giant is banking on its wide variety of products and affordable price offering and its large customer base, to make the online venture successful.
Players such as foreign owned, Carrefour Kenya has built its own capacity of offering online shopping and delivery services, with the launch of its new application dubbed MAF Carrefour App.
Offering more flexibility and value, Carrefour has also introduced several digital services such as “Valet trolley” which will give customers the chance to shop and have their goods ready for collection at the store.
This is in addition to the ‘Click and Collect’ service which will allow customers to shop online and then drop by the mall to have their shopping brought to the trunk of their car.