NAMIBIA – Namibia Dairies, a subsidiary of the Ohlthaver & List Group (O&L), has exported its first shipment of Rietfontein Long Life juices to Zimbabwe.
The company said the success follows nearly eight months of extensive discussions and groundwork with company partners and regulating agencies to ensure compliance with all necessary export and import requirements.
This milestone expands Namibia Dairies’ footprint in the Southern African Development Community (SADC) region, opening opportunities that align with the organisation’s vision for 2029.
O&L chief operations officer and chairperson for Namibia Dairies Wynand Oosthuizen said “The company is excited and proud. But more than that, we are genuinely passionate about the opportunities this opens up for our company and our country.”
“We aim to make this shipment the first of many, ideally opening the way for more of our products to find their way onto Zimbabwean shelves and homes.”
The company added that the products will be distributed and merchandised by Doltek. Doltek has 12 years of experience redistributing into the Zimbabwean market, and is the official distributer of Heineken and Namibia Breweries Limited in Zimbabwe.
This collaboration ensures that the high-quality juices from Namibia Dairies will reach consumers across Zimbabwe.
Oosthuizen explained the move is not just about growth, but also about commitment to making a positive impact, ensuring long-term sustainability and enhancing people’s livelihoods.
According to ReportLinker, a market analysis firm, Zimbabwe’s juice import market is projected to climb to approximately US$12.3 million by 2028.
This marks an increase from the US$11.6 million recorded in 2023, with an average annual growth rate of 0.9%. Since 2006, the country’s demand for juice has risen by 2.2% each year.
On the export front, Zimbabwean juice exports are expected to reach nearly US$4.5 million by 2028, up from US$3.8 million in 2023.
This indicates an average yearly growth rate of 2.6%. Since 2000, Zimbabwe’s juice supply has increased by 1.8% annually.
Statista also projects a user penetration to be at 1.2% in 2024 and is expected to hit 1.2% by 2029 as the juices market is expected to show a volume growth, at home of 2.9% in 2025.
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