NAMIBIA – The Namibia Breweries Limited (NBL), subsidiary of the Ohlthaver & List (O&L), has introduced Horizon, a non-alcoholic flavoured beer with less than 0.5% alcohol, reaffirming its commitment to instil a culture of continuous innovation.
With the new offering, NBL will strengthen its commitment of promoting responsible alcohol consumption and curbing the abuse of alcohol, noting that consumers in Namibia have limited choice for quality locally crafted non-alcoholic beers.
According to NBL’s Global Marketing Manager, Rene Duffy, “We are committed to encourage responsible behavior in an effort to address irresponsible drinking and alcohol abuse therefore providing more options in this respect.
“Horizon broadens the possibility of enjoying a beer, 24/7 without compromising on the great authentic taste of a truly Namibian beer, and at the same time supporting responsible consumption.”
Horizon comes in 330ml NRBs and 500ml cans and is offered in three flavours: Lemon, Apple and Berries.
The beer joins the Windhoek Non-Alcoholic beer, which the group launched last year.
“With global and local trends pointing towards a greater focus on health and wellbeing, consumers are actively looking to reduce their alcohol intake at selected occasions.
“Horizon offers a refreshing option for this consumer. Inherent to this offering is the recognition of a world where choice needs to reflect the diverse palate of consumers, while ensuring that every flavour delivers on the beer drinking experience,” said NBL Global Innovation Manager, Megan Zondagh.
According to Verified Market Research, global Non-Alcoholic Beer market was valued at US$15.21 Billion in 2018 and is projected to reach US$26.87 Billion by 2026, growing at a CAGR of 7.39 % from 2019 to 2026.
“We are proud to have Horizon Non-Alcoholic Flavoured Beer as the latest addition to our renowned portfolio while staying true to the O&L Group’s purpose of ‘Creating a future, Enhancing Life”, concluded Zondagh.
In other related news, Namibia Dairies, sister company of NBL, recently appointed Leonie Prinsloo as its Managing Director (MD) as of 1 July 2020, replacing Gunther Ling, who was appointed MD of Hartlief, a supplier of meat products and subsidiary of the Ohlthaver & List.
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