US – Josh Tarter has announced the divestment of American Pure CBD brand to an American beverage company for an undisclosed amount.
In the deal, Josh Tarter will start the transfer of assets to the undisclosed national beverage company immediately.
American Pure CBD is touted to be the highest-grade CBD product found anywhere in the world.
From seed to shelf, American Pure said their commitment to purity and quality of product ensured they controlled the entire process from the planting of the seed, all the way to the consumer purchasing products from their trusted retailer.
American Pure made its mark on the CBD industry, offering Kentucky-grown and extracted CBD oils while promising to always put farmers first and make sure they were paid fairly.
CBD for human consumption generally comes in oil-based products such as oil tinctures, oil-based gummies, or other food-type items.
Recent years have featured an influx of companies seeking to produce, either directly or through acquisition, cannabis-infused beverages.
Molson Coors has a joint venture with cannabis firm Hexo, as it looks to collaborate on THC and CBD beverages.
In addition, Constellation Brands purchased 20% of Tier 1A CRB Canopy Growth Corp for US$4 billion, and this ownership stake expanded to about 40% of Canopy in 2020.
Canopy’s extensive participation in the beverage world includes products such as Quatreau, a line of premium 20mg CBD-infused sparkling glasses of water that come in many flavors and is one of many beverage-oriented subsidiaries of Canopy Growth.
One common theme is the expectation that demand for beverages that are infused with cannabis, both THC and CBD, will eventually explode.
Fortune Business Insights projects the global cannabis beverages market to grow from US$915.06 million in 2021 to US$19,063.58 million in 2028 at a CAGR of 54.31% in the forecast period 2021-2028.
The global market is expected to gain momentum from the increasing penetration of cannabis in untapped consumer markets, such as Thailand, Australia, and others.
Its legalization is gaining impetus worldwide, which is primarily fueled by the increasing awareness of its various medicinal benefits and therapeutic distribution channels.
CBD or cannabidiol is a chemical compound extracted from the cannabis plant that is used in drinks as additives but it must be converted to be water-soluble for use.
Many researchers suggest that water soluble CBD will have a quicker delivery and effect, as the CBD will be absorbed in a much faster rate.
The FDA cautions that these products are not intended to diagnose, treat, cure or prevent any disease and should only be consumed for recreational purposes.
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