NAMIBIA – Namibia’s leading beer maker Namibia Breweries Limited (NBL) has donated 340 cases of Windhoek Lager, valued at close to N$ 100 000 (US$6,800) to the Ministry of International Relations and Cooperation (MIRCO), in celebration of the 31st independence of Namibian diplomatic missions abroad, officially commemorated on 21 March 2021.
According to the subsidiary of the Ohlthaver & List (O&L Group), the Windhoek Lager consignment will be dispatched to the diplomatic missions of Namibia across the globe.
The brewer has chosen to use its iconic premium lager to be part of the celebrations over the years, as it is a perfect ambassador by not only carrying the spirit of Namibia, but also the name of the country’s beautiful capital city.
“I am extremely honoured to be able to hand over this token of appreciation to our fellow Namibians and Embassies abroad in appreciation for their valued support, hard work and dedication in representing the interests of Namibia but also preserving the rights of Namibian citizens across the globe,” Managing Director of NBL, Marco Wenk stated.
According to Wenk, the annual contribution towards the Independence celebrations, is NBL’s way of sharing in the excitement that comes with commemorating an independent Namibia, and appreciating the positive space they have as a Namibian company to be able to flourish, build and contribute to the growth of the nation.
Accepting the donation on behalf of the government, Deputy Prime Minister and Minister of International Relations and Cooperation’s Netumbo Nandi-Ndaitwah congratulated NBL for the extensive footprint they have secured so far in the world and for promoting the country so widely on the globe.
“I am extremely honoured to be able to hand over this token of appreciation to our fellow Namibians and Embassies abroad in appreciation for their valued support, hard work and dedication in representing the interests of Namibia but also preserving the rights of Namibian citizens across the globe.”
Managing Director of NBL – Marco Wenk
She expressed strong a belief that joint efforts between Government and Namibia Breweries Limited (NBL) will push cooperation to further strengthen the marketing of Windhoek Lager in Africa and beyond.
“Although the world markets are hard-hit by COVID-19 and still trying to recover from its effects, the sponsorship will come in handy especially at the new emerging markets, such as China,” said Hon. Nandi-Ndaitwah.
NBL has made its mark in the challenging global beer market, with Europe and other African countries stocking up on litres of its beer.
The most recent country to import the Namibian beer is Australia, where the NBL says its footprint is gaining momentum.
While presenting the company’s half year revenue for the period ended December 2020, NBL revealed it has concluded an agreement with a distributor in Texas, USA, to stock up and sell its beer in the international market.
Furthermore, the Deputy Prime Minister commended Namibia Breweries Limited for its initiative of the Centenary Giving Campaign, which was set in motion December 2020, which centred around giving back to local communities as an expression of gratitude for their continued support over time.
“Such intervention in the country’s social development programs are commendable, and Government calls on the private sector to emulate the interventions of NBL and join Government in elevating poverty in our beautiful country,” she added.
The campaign is part of the company’s 100 years celebration, a significant milestone it reached in October 2020.
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