SWITZERLAND – Nestlé-owned brand Nescafé has introduced a new Espresso Concentrate tailored to the growing trend of cold coffee consumption.
With 32 percent of coffee consumed outside the home being served cold in 2023, Nescafé aims to bring the barista-style iced coffee experience to consumers’ homes.
The Nescafé Espresso Concentrate comes in two flavors: Sweet Vanilla, offering a touch of sweetness, and Espresso Black, providing a bold and intense coffee experience.
The liquid coffee concentrates offer customization options, allowing consumers to create creamy iced lattes or robust Americanos according to their preferences. Made from a blend of quality coffee varieties, the concentrates deliver a rich and bold taste without requiring any special equipment or training.
Philipp Navratil, head of Nestlé’s coffee strategic business unit, said: “Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate, we want to capture the growing out-of-home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple, and customizable way.”
Damien Tissot, head of Nestlé R&D for coffee, emphasized Nestlé’s commitment to leveraging its coffee roasting and brewing technologies to create tasty and convenient coffee-at-home experiences for cold consumption.
The new Nescafé coffee concentrates are initially launching in the Australian market in bottle format and on e-commerce platforms in China as single-serve pods for pouring over milk, water, or juice.
In the first quarter of 2024, Nestlé reported a 1.45 percent organic growth, with pricing up by 3.4 percent.
Despite a 5.9 percent decrease in total reported sales to CHF22.1 billion compared to the same period in 2023, driven mainly by North America, organic sales growth in Europe and emerging markets remained strong.
Looking ahead, Nestlé expects organic sales growth of around 4 percent and a moderate increase in the underlying trading operating profit margin for the year 2024.
Nestlé CEO Mark Schneider reiterated the company’s commitment to executing with excellence, leveraging its science and nutrition expertise, and driving growth with its flagship brands.
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